For programmatic media specialist MiQ, Cannes has been a chance to showcase MiQ Sigma, its new AI-powered platform designed to help unify the fragmented programmatic ecosystem. As MiQ's UK chief commercial officer Zuzanna Gierlinska explains, Sigma uses AI to unify and visualise a wide range of signals, to create unique audiences for advertisers to target, [...]
The new campaign features collectible cans and augmented reality holograms.
I want to tell stories that matter, and I feel the industry moving in that same direction.
Luxury hospitality met financial ambition in grand style as The Leela marked a momentous entry...
David Jones’ Brandtech Group was one of the two big new tech-based outfits that set out to change ad holding company land a few years ago. The other was Sir Martin Sorrell’s S4 Capital and its manifestation, Monks. For a while it looked as though Sorrell was winning, provoking the usually affable Jones into grumpiness [...]
ability to showcase both static and video ads in real-time, viewers will see the advertising environment exactly as audiences would in real life The post ‘Digital Twins’: A Creative Planning Tool first appeared on OOH TODAY.
Meta is introducing ads to WhatsApp as part of its push for more revenue. How can WhatsApp advertising potentially impact […]
The Rockledge, Florida native worked at News4JAX as a traffic anchor and multimedia journalist before joining WKMG in 2020.
Berrelleza comes to the station after spending the past three years at Univision Chicago.
