Nike CEO Elliott Hill plans to shift the brand from lifestyle marketing to a sport-first strategy focused on athlete-driven storytelling.

See how inviting our media partners to collaborate led to award-winning campaigns, including a Times Square takeover. The post Why we let media partners in on the brief appeared first on The Loomis Agency.

Outside the OOH arena, the Cannes Lions experience is unforgettable. From beach takeovers to private events hosted by major brands, there’s no shortage of inspiration and connection. The post My First Cannes Lions: A French Perspective on Mobile OOH at Its Finest first appeared on OOH TODAY.

NCM expands its premium, in-theater video advertising inventory to programmatic buyers through Vistar’s supply-side platform ( The post Programmatic Buyers Access NCM’s Big-Screens first appeared on OOH TODAY.

When it comes to advertising where it truly counts, Federal Bank has made a decisive...

Icaro Doria has exited his role as chief creative officer of DM9, just days after the agency admitted to errors in a Cannes Lions Grand Prix-winning campaign that is now under investigation.

Eight Disney-owned linear networks will also return to Spectrum’s channel lineup.

This partnership comes after a court ruling that allows schools to pay student-athletes directly.

The data is clear. But the story we’ve been telling about it is broken. Every year, we get a new “Voice of the Consumer” report from the corporate priesthood. And every year, it’s presented like a sterile oracle: bar charts, consumer personas, a sprinkle of AI buzzwords. But underneath the metrics lies something far more [...]