MrBeast Failed to Disclose Ads and Improperly Collected Children’s Data, Watchdog Group Says
The popular YouTuber has agreed to modify data collection practices that were found in violation of child safety laws and industry guidelines.
The Lean Product Team’s Guide to Prioritization
How can you build a product roadmap that actually ships? Focus on friction points, customer POV, and balancing big wins with the sure bets. For product teams, constrained resources are a double-edged sword. On the one hand, budget limitations mean you can’t execute on as many ideas at once. But at the same time, they [...]
Liz Caselli-Mechael – VP of Communications and Marketing, World Central Kitchen
Send us a text In Episode 6 of this season’s Digital and Dirt podcast, Ian welcomes Liz Caselli-Mechael, VP of Communications and Marketing at World Central Kitchen (WCK), a non-profit providing food relief to communities in crisis. Together, they discuss how food, storytelling, and partnerships can build trust, provide comfort, and connect communities around the [...]
Unilever’s Deodorant Brands Turn Heads with Oversized Interactive OOH Activations Across the UK
In a fresh twist on FMCG advertising, Unilever’s deodorant portfolio has rolled out a striking...
Scarlett Johansson is Prada’s new bag lady
Scarlett Johansson hasn’t so far joined the cast of Uber Eats but here she is again (she’s a pretty regular ad performer) on the more likely territory of Prada, designing its new Galleria bag. Such high fashion bags (Birkins etc) have almost become a currency in their own right. Maybe this one will as one [...]
Why Shipt, The Target-Owned Same-Day Delivery Service, Added Yahoo As Its DSP
Welcome and welcome back to the AdExchanger Commerce Media Newsletter. I’m James Hercher, your guide through this messy terrain. For this week’s edition, I caught up with Julio Loredo, senior director of media at Shipt, the same-day delivery service owned by Target. Loredo is in an interesting position – by which I mean the “senior [...]
Ozone Group Showcases Security Innovation at Delhi Airport with Large-Format Video Wall Campaign
Ozone Group, a leading brand in the field of digital safes, fingerprint locks, and advanced...
Inside the Dueling Lawsuits Threatening to Unravel Group Black
The Black media collective aimed to distributed $500 million in ad commitments. Now its founders are suing one another.