Sydney Sweeney Redefines Brand DNA
It’s perhaps the sharpest of marketing’s double-edged swords: brands quest endlessly for attention, but aren’t always happy with the sort of attention they get. The last two weeks have served […]
Telstra takes on the scammers – with entertainment
Entertainment is back in a big way for ads (yesterday we had Jamie Dornan for Diet Coke) and now it’s Steve Buscemi for Aussie telecoms leader Telstra, playing an evil alien emperor trying to scam you with his bungling cohorts. From a combo of creative agency Bear Meets Eagle On Fire via the +61 partnership [...]
The Startup Trying To Automate The Ad Platform Reconciliation And Refund Mess
Walled garden platform advertisers may not know where their ads were served or who they targeted, and have no log files to boot, but they paid for those ads all the same. And they may have enough info to claim a refund. That’s the idea behind the startup Vaudit, founded last year by Mike Hahn, [...]
Gray’s White House Reporter Claims She’s Not a Lizard Person After Weird Glitch in Video
Martinez owned the weirdness by posting “This is objectively the funniest thing that’s ever happened to me.”
? More FREE Bionic Academy Courses Now Available
More free courses have been added to Bionic Academy on the subjects of media operations, reconciliations, and finance integrations.
TechMagic: AI Scandals, Scam Ads, Cannes Lions, DM9 and Creative Integrity
ADWEEK's editorial team on creative accountability and how adland's biggest awards show is changing.
The Guardrails Are Down: It’s Time For Advertisers To Rethink Social Targeting
Most of us don’t realize how much control we’ve already given up. With industry red flag reports now published regularly, we’re forced to confront the hard truth that control and transparency are further away than we thought. At the same time, social platforms have shifted their content moderation approaches, with most of them embracing a [...]
S4 Capital Confirms Takeover Talks with MSQ Partners
S4 Capital, the marketing and technology services firm established by Sir Martin Sorrell, this morning confirmed it has entered talks with fellow marketing business MSQ Partners over a potential deal to combine the two companies. News of the talks was first reported by Sky News, and promptly confirmed in a statement authorised by Sorrell. The [...]
Monday, August 4 Evening Cable News Ratings: MSNBC Has Strong Showing With Total Viewers
Fox News' The Five was the No. 1 program of the evening.
S4 Capital and MSQ explore surprise tie-up
Everybody’s looking for deals among the embattled ad holding companies – WPP is top of the list – but out of left field comes a “combination” between Sir Martin Sorrell’s S4 Capital and Peter Reid’s MSQ. S4 has hit the buffers, now valued at just £140m after once reaching nearly £4bn, as its target tech [...]