Sandi Cohen Named EP for Peter Alexander’s Upcoming MS NOW Show
Cohen was most recently a senior broadcast producer for CNN’s Laura Coates Live.
Viant Taps Ad Fontes Media to Bring ‘News Bias’ Targeting to CTV
The integration scores news programs on reliability and bias, giving buyers a more granular way to activate against inventory.
After 3 Years of Missed Sales, Target Reports Growth, but Warns of Upcoming Headwinds
The retailer's ad business grew 51% year over year.
How Condé Nast Grew Its Events Revenue 40% Last Year
The media company is projecting another 22% growth in 2026 as it leans into cultural tentpoles to hedge against AI and traffic declines.
Heinz Brings Back the Iconic Glass Bottle To Mark Its 157th Birthday
The nostalgia play kicks off the brand’s anniversary campaign from Wieden+Kennedy New York.
JLR outlines ambitious exclusive deal with WPP
The love-in between JLR and WPP continues apace, with JLR (which makes Land Rovers, Range Rovers and Jaguars) confirming the appointment of the Britishp-own holding company, with the important addition of media planning and buying. WPP will handle the business on an outcome-based model although it’s not yet clear how this will work. Sell more [...]
T&P draws on The Times and The Sunday Times’s news heritage to open windows to the past
The Times and The Sunday Times have a 240 year heritage of making sense of seismic moments in history. Calling on its reputation as a trusted and credible source of news, the news brand uses the presence of Digital Out of Home to demonstrate its legacy in a way that is visceral, location relevant and [...]
Words on the Street: The Last Human Medium
I am a bit irritated by those who just recently discovered it... OOH still lives, where humans actually live … The post Words on the Street: The Last Human Medium first appeared on OOH TODAY.
Trends in OOH Content: What Types of Creative Are Dominating Billboards Today?
One of the biggest trends in billboard design today is the balance between minimalism and maxi The post Trends in OOH Content: What Types of Creative Are Dominating Billboards Today? first appeared on OOH TODAY.
DPAA Announces Details of Cannes Lions Curated Experience for 2026
“Every year, we hear from our members around the world about their interest in our curated The post DPAA Announces Details of Cannes Lions Curated Experience for 2026 first appeared on OOH TODAY.