Client Overview Business: The client sells high-quality fabrics – not finished clothes. Challenge: Because the client sells fabric, customers may struggle to imagine how the fabric looks when made into clothing. Flat fabric swatches or rolls do not always convey drape, fit, pattern placement, or real-world appearance when worn by a person. This can limit [...]
Bundle Of Joy The cable TV bundle is making a minor comeback – with an assist from YouTube TV. Next year, Google will introduce 10 genre-specific skinny channel bundles that combine broadcast and cable channels into a single YouTube TV package, The Wall Street Journal reports. For example, YouTube TV’s new skinny sports bundle provides [...]
A Connecticut state court recently denied Exxon Mobile Corp.’s motion to strike the Connecticut attorney general’s lawsuit, allowing all the state’s consumer protection claims regarding Exxon’s alleged greenwashing to proceed. The lawsuit, originally filed in 2020, alleges that Exxon violated the Connecticut Unfair Trade Practices Act (CUTPA) by misleading consumers about the climate impacts of...
Adams Outdoor strengthens its Charlotte footprint with new high-impact digital assets in growing Shelby, NC The post Adams Announces Acquisition of Keysasa first appeared on OOH TODAY.
In 2026, among the major copyright cases to watch is the consolidated case against Midjourney, Inc. pending in the Central District of California brought by Disney, Warner Brothers, and Universal. Midjourney offers an AI tool that generates images based on text prompts and may soon offer video services. The studios allege that Midjourney’s use of [...]
The publisher, in partnership with Code and Theory, is revamping its web presence and reaping the benefits.
CBS Evening News grew in both measured categories.
These days, every dollar counts for publishers. And the comments section offers one more way for publishers to monetize their engagement. Kelly Andresen, the former president of national sales at USA Today, recently jumped to the ad tech side. Since September, she’s served as EVP of demand sales for publisher monetization platform OpenWeb. OpenWeb specializes [...]
Last Friday's announcement that Netflix has agreed a deal to acquire Warner Bros. Discovery sent shockwaves through the media industry. In a market which has already seen significant consolidation over the past ten years, the tie-up would unite the global streaming leader with not only another major streaming player, but with a massive bank of [...]
OEM co-op programs align national brand messaging with local dealership efforts in automotive retail. These funds stretch marketing budgets, yet many dealers forfeit dollars through reactive planning, complex rules, and missed deadlines. Stream Companies treats co-op as a strategic lever for measurable growth, not administrative overhead. The post Driving Growth Through Smarter Co-Op Strategy appeared [...]
