EXCLUSIVE: Inside Fortune CEO Anastasia Nyrkovskaya’s Brief and Turbulent Reign
Financial shortfalls, a constrained role, and eroding morale left Nyrkovskaya with little real authority. She exited the CEO job after just 20 months.
Dalziel & Pow Designs 80s Inspired Savile Row Christmas Pop-Up for Crisis
Pop-Up Crisis, a week-long designer pop-up shop and charity fundraiser - opened its doors this week for the 6th edition, this year with an 80s twist thanks to Crisis' partnership with global strategy and design studio Dalziel & Pow. Pop-Up Crisis has raised over £650,000 since the shop opened its doors on Savile Row in 2018 [...]
Why The Amazon Native AquaSonic Landed A Walmart Deal – And Never Was A Social Brand
This week, the AdExchanger Commerce Media Newsletter took a look at AquaSonic an oral care manufacturer and – in my humble opinion – an emblematic case study for digital-native consumer brands. AquaSonic, founded in 2017, picked up early traction by offering a far more affordable electric toothbrush and accessory kit than was available at the [...]
Disney Invests $1B in OpenAI, Will Bring Its Characters to Sora
The deal marks a turning point in Hollywood's relationship with the AI company
Pinterest Moves into Performance TV with tvScientfic Acquisition
Performance TV is heating up. Pinterest, which positions itself as an 'AI-powered visual search and discovery platform', today announced it is to acquire tvScientific, a connected TV (CTV) performance advertising platform. In a statemement the company said that Pinterest will 'combine its intent-rich audience signals with a CTV engine, so marketers can clearly measure how [...]
With $97M London Brewery, Guinness Steps Up Global Plan to Win New Fans
Three centuries ago, Old Brewer’s Yard in London’s Covent Garden was a bustling beer district. The taps stopped flowing more than 100 years ago, but this week, Guinness brought brewing […]
Staffing Billboard Advertising: How Recruitment Firms Use OOH to Build Stronger Talent Pipelines
Staffing agencies live in a constant cycle of recruiting, screening, placing, and rebuilding their candidate pools. Some industries need workers year-round. Others spike seasonally. Some roles require highly skilled labor, while others depend on reliability and volume. And through all of it, staffing firms need one thing above everything else: a steady flow of qualified [...]
Stic Raises $10 Million to Put OOH Advertising in the Driver’s Seat
The 22-year-old founder is turning gig drivers into mobile billboards, giving them extra income while offering brands a smarter, more flexible way to advertise.
Timeless look alike / Degré zéro de l’évolution?
THE ORIGINAL? Ligne Roset – 2015 Click the image to enlarge Source : Adsoftheworld Agency : Les Gaulois (France) LESS ORIGINAL Mc Donald’s , Big Mac « Timeless » – 2020 Click the image to enlarge Source : LLB Onbline Agency : Leo Burnett, London (United Kingdom)
ADWEEK Agencies Advantage: Upskilling Is Imperative As Industry Sheds Thousands of Jobs
November's upheaval leaves agencies on shaky ground to close out the year, giving talent an urgent mandate to skill-up