S4 Capital, the marketing and technology services firm established by Sir Martin Sorrell, this morning confirmed it has entered talks with fellow marketing business MSQ Partners over a potential deal to combine the two companies. News of the talks was first reported by Sky News, and promptly confirmed in a statement authorised by Sorrell. The [...]
Fox News' The Five was the No. 1 program of the evening.
Everybody’s looking for deals among the embattled ad holding companies – WPP is top of the list – but out of left field comes a “combination” between Sir Martin Sorrell’s S4 Capital and Peter Reid’s MSQ. S4 has hit the buffers, now valued at just £140m after once reaching nearly £4bn, as its target tech [...]
If you’re not a privacy lawyer, you probably haven’t been closely following the saga of California Consumer Privacy Act (CCPA) regulations. It’s been quite the process of updates, refinements, clarifications and curveballs. Implementation regulations are the detailed rules issued by regulators that explain how businesses can put a law into practice. Basically, they turn legal [...]
American Eagle’s Sydney Sweeney ad is the latest in a long line of provocative campaigns striving to ‘cut through’ There aren’t many advertising campaigns that elicit responses from the US president and vice-president, the senator Ted Cruz and the rappers Doja Cat and Lizzo. But the Euphoria actor Sydney Sweeney’s recent ad for American Eagle [...]
Is this the beginning of a trend?
Every week, I attempt to publish a curated listed to top new creative ads. This week, ads from Columbia Sportswear, Google Pixel 10 and more. Columbia Sportswear: Engineered for whatever My memory of Columbia Sportswear’s ads are of their print ads from the 1990s. Even though I am not their core target audience, the brand [...]
In today’s competitive retail and lifestyle landscape, brands are constantly seeking ways to build meaningful connections with their audience — not just online, but on the ground. When done right, a single activation supported by digital billboard advertising can evolve from a standalone event into a broader, culture-driven campaign. This July, Limited Edt, one of [...]
If your business is like most, summer often feels like a whirlwind. With increased customer demand, longer operating hours, and a busier schedule, updating photography or shooting that company video is probably low on your priority list. Then comes fall, when your schedule slows down and your budget frees up. But then you realize it’s [...]
Today, we live in a world crowded with advertisements. Everyone is selling something or wants to sell something. In this ceaseless clamor and crowd, capturing attention has become more challenging than ever, regardless of a business’s size. No wonder every company looks for effective ways to stand out! Now, the default choice for every business… Read [...]
