Brands Are Making a Fast Break for the WNBA All-Star Game
34 WNBA brand partners and licensees will be on hand for All-Star Weekend.
MAA Ad of the Week: Dove Men+Care
You have to hand it to Unilever’s Dove, it certainly ventures where brands wouldn’t just a few years ago. And it’s still mining that recent rather rather bloated football football tournament, this time with pictures from Getty Images of football fans letting it all hang out. Well not everyone can win. “Football is one of [...]
OOH Moves Today – 32 Moves This Week!
Publicis Groupe, Bell Media, Sky New Zealand, Clear Channel, Momentum Worldwide, Lamar, OMD UK, Bauer Media, James Billboards, TripleLift, CVS Health, ODN, MX, and more--be the first to congratulate these OOH movers! The post OOH Moves Today – 32 Moves This Week! first appeared on OOH TODAY.
The Best Billboard I Saw Today
A different and safe kind of ball game The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Veteran Tickets Foundation Giving Something to Those Who Gave
How the Out-of-Home Industry Is Helping Veteran Tickets Foundation and 1st Tix Reach Millions The post Veteran Tickets Foundation Giving Something to Those Who Gave first appeared on OOH TODAY.
How Warner Bros. Discovery Is Creating Value Out Of Dead Air With Pause Ads
Streaming publishers are banking on pause ads to bolster revenue with a more user-friendly ad experience. With programmatic standardization still pending, Warner Bros. Discovery is taking a stab at advancing the capabilities behind its own pause ad formats. The post How Warner Bros. Discovery Is Creating Value Out Of Dead Air With Pause Ads appeared [...]
Amazon’s Million-Dollar Seller Revolt
Amazon’s million-dollar sellers are revolting against changes that undercut their margins and change where their ads run. From inside a meeting of these discontented sellers, AdExchanger Senior Editor James Hercher shares how they are fighting back – and why Amazon made these changes. The post Amazon’s Million-Dollar Seller Revolt appeared first on AdExchanger.
TV For Free?; Retail Media Goes Wholesale
The First Taste Is Free Last week, Netflix’s executive team shot down rumors about launching a free, live TV-style channel, saying they have to be careful about what co-CEO Greg Peters called the “cannibalization of paid tiers.” Well, looks like other streaming services don’t share those same concerns. Business Insider reports that Paramount+ is planning [...]
Peacock Hits Profitability As Comcast Prepares To Spin Off NBCU
Peacock hit what Comcast Co-CEO Mike Cavanagh called “meaningful profitability” for the first time in Q2, just as Comcast decided to let it leave the nest. The post Peacock Hits Profitability As Comcast Prepares To Spin Off NBCU appeared first on AdExchanger.
‘No Longer AI Losers’: Havas Leans Into AI-First Identity as North America Revenue Grows
The holding company’s organic revenue grew 2.5% in Q2