The Winter Olympics show us how far streaming live sports has come – and how much linear viewership remains. Plus: CPGs are pulling back on ad spend, as they steer through economic challenges and the ripple effects of policy decisions. The post Gold Medal CTV appeared first on AdExchanger.
Networks are planning comprehensive coverage for an address that will take place ahead of the midterm elections.
Brands including Goldfish, Campbell's, Folgers, and LinkedIn are behind this week's notable ads.
Alchemy Media, Publicis, MX, Shameless Media, OUTFRONT, TMC, Nashville Outdoor, Overall Murals, JCDecaux, Billups, oOh!, Yelp, WPP Media, tvScientific, Capitol Outdoor, EMC Outdoor, Intersection, JOLT, AdQuick, and Woolworths Group --be the first to congratulate these OOH movers! The post OOH Moves Today – 60 Moves This Week! first appeared on OOH TODAY.
Visuals: https://getbehindthebillboard.com/episode-104-gavin-lester Podcast #104 features the funny and super talented Gavin Lester, partner and CCO at Zambezi advertising. Gavin is the fourth in our series of America specials and brought not just great stories, but as the episode progressed, we realised he and Dan had been to school together which was hilarious. What’s more, he [...]
In a period when creativity is struggling to get a hearing – and seems noticeably absent in much of what passes for advertising on either side of the Atlantic (horrible endless advertorials are making a comeback on the UK’s cheap channels) – the words Old Spice and Wieden+Kennedy bring a welcome wave of nostalgia. The [...]
With Bionic for Ad Sales, you now have a faster and more intuitive way to respond to RFPs by uploading Proposal XML files.
Walmart’s ad revenue in 2025 totaled $6.4 billion, per the company’s earnings report on Thursday. That figure represents a 37% increase globally and 41% increase domestically for the Walmart Connect business, which operates in the US. “Fully a third of our profit in the most recent quarter was related to advertising and membership income,” CFO [...]
Source: OOHtoday Introduction: Visibility Alone Isn’t Enough In out-of-home (OOH) advertising, placement has traditionally been seen as the most important factor for success. Prime intersections, high-traffic highways, and premium urban corridors are often treated as the gold standard for visibility. While location certainly plays a role, modern advertising effectiveness depends on more than simply being [...]
The world of digital advertising is in a constant state of evolution, and right now, we’re on the brink of another major shift. For years, advertisers have been leveraging artificial intelligence to optimize campaigns, but AI has largely operated with one hand tied behind its back, disconnected from the live, dynamic data of advertising platforms. [...]
