If You Can Sell Insurance, You Can Sell Anything ft. Tory Pachis of Amica Insurance
How a 119-year-old insurance company wins with a contrarian creative strategy.
Sports TV Ad Spending to Top $20 Billion in 2027, As Live Games Defy Cord-Cutting
According to exclusive eMarketer data, the market will grow nearly four times faster than TV overall and linear will keep most of the money.
DOJ and Illinois AG Target Alleged “Fake Local” Lead Generation Scheme in Home Services Industry
The U.S. Department of Justice and the Illinois Attorney General recently filed a sweeping federal lawsuit against B.E.S.T. GDR, LLC d/b/a Premium Home Service and its CEO, alleging a nationwide false advertising and deceptive lead generation operation targeting consumers seeking home repair services. The case underscores increasing regulatory scrutiny of lead generation practices, online business [...]
Fox Sports Says World Cup Is the Biggest Production It’s Ever Done
Fox Sports executive Zac Kenworthy spoke to ADWEEK about the company's upcoming World Cup plans.
OpenAI Is Hiring for a Top Marketing Exec To Promote Its Ads Business
A new job posting aims to position the company as “a leading voice on the future of advertising."
AI Is Redefining Premium Content – Which May Not Be A Good Thing
At AdExchanger’s Programmatic AI conference, media experts discussed how the rise of AI-generated content is changing the industry's understanding of "premium" content. The post AI Is Redefining Premium Content – Which May Not Be A Good Thing appeared first on AdExchanger.
Week in Review: New BBC Boss Plans to Cut Channels, Ofcom Calls Out YouTube and TikTok Over Harms to Children, and Condé Nast Prepares for Google Zero GalleryWeek in Review: New BBC Boss Plans to Cut Channels, Ofcom Calls Out YouTube and TikTok Over Harms to Children, and Condé Nast Prepares for Google Zero
Week in Review: New BBC Boss Plans to Cut Channels, Ofcom Calls Out YouTube and TikTok Over Harms to Children, and Condé Nast Prepares for Google Zero
In this week's Week in Review: Matt Brittin has his first day at the office as BBC director general, Ofcom calls out tech platforms over online safety, and Condé Nast's CEO says he's braced for 'Google Zero'. Top Stories New BBC Boss Suggests Closing TV Channels and Moving Shows to YouTube The BBC could close [...]
Colbert’s Late Show Transitions to the Next Dimension in Final Episode
Here's what happened in Colbert's final Late Show episode.
Why Is Ad Intelligence Still Built For A Pre-AI World?
Advertising has never been richer in data. With the right tools, marketers can now track competitor spend, campaigns and performance across media and markets, often in near-real time. Yet the quality of decision-making has not kept pace. The real problem is not data The core issue is not access to data but the ability to [...]
Google Wants To Do Your Shopping For You At GML This Year
This week I am virtually reporting on the goings-on at Mountain Village, California, where Google is hosting its Google Marketing Live event. I happened to be in Las Vegas for AdExchanger’s Programmatic AI show. I much regret not being able to hop over to the Sweets & Snacks Expo, also happening in Vegas right now. [...]