“Who turned milk into cheese?” “What if I ate dessert before dinner?” “Would RUFFLES® with chocolate taste good?” At least once in their lives, everyone has had one of these “Random Thoughts.” The country’s leading potato chips brand* turned this everyday habit into a concept that reinforces its positioning. Born on social media, the RUFFLES® [...]
Digital media has become the backbone of modern marketing in India. With audiences spread across...
Airports are more than transportation hubs. They are decision points. Every day, thousands of travelers pass through airport corridors thinking about where they’re going, where they’ve been, and what they need next. That mindset makes the roads leading to and from airports some of the most valuable environments in outdoor advertising. Airport corridor advertising focuses [...]
Visuals: https://getbehindthebillboard.com/episode-101-behind-the-billboard-x-ad-club-of-new-york Episode #101 takes us to America and the first of our New York Specials, which was a collaboration with the Ad Club of New York at their annual Breakfast Briefing “OOH NOW” in Tribeca, downtown Manhattan. It was a great event, a room full of the smartest (and loudest!) in the industry. Elicia [...]
In today’s newsletter: As new rules ban TV and online ads for high-fat, salt and sugar products, the curbing of junk food marketing has found cross-party support Good morning. The television and online advertising landscape changed yesterday, as regulations came into force across the UK limiting the amount of “less healthy” food and drink products [...]
Disney reveals vertical video for Disney+ and a new measurement metric.
Over the past year, the concept of agentic media trading (where AI agents on both the buy-side and sell-side negotiate ad purchases) has rapidly evolved from theoretical discussions in blog posts to real-world use cases. That speedy evolution has continued into 2026, with NBCUniversal announcing it is running tests of cross-platform agentic media transactions in [...]
THE ORIGINAL? KFC Kentucky Fried Chicken – 2023 « Thanksfully there’s KFC delivery » Click the image to enlarge Source : Adsoftheworld Agency : Courage, Inc (Canada) LESS ORIGINAL Burger King – 2025 « We also deliver during the holiday season » Source : Dans Ta Pub Agency : Buzzman (France)
Why Influencer Content Performs Better Prior to the ascendance of social media, companies spent a lot of capital on celebrity endorsements. For decades, the thinking was that everyone loves celebrities, and if a celebrity we admire tells us to buy something, we’re more likely to do just that. Today, people don’t believe much of traditional [...]
TBPN's newest sponsors include the New York Stock Exchange (NYSE), Shopify, Plaid, CrowdStrike, AppLovin, and others.
