Adidas’ World Cup Win Comes at a Cost as Q2 Marketing Spend Tops $1 Billion
Adidas' Q2 marketing spend hit more than $1 billion as it went all in on the tournament with some help from Timothée Chalamet.
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Netflix's Nouvelle École Season 5 Trailer
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Leveling Up With Show-Level Data; Step Outside The Box
No Business Like Show-Level Business Third-party ad tech companies and some agencies have started testing ways to effectively jury-rig show-level CTV reporting – even when streaming media sellers don’t make that data available. Which, typically, they don’t. The strategy involves connecting anonymized content IDs to reporting that shows up in conversion logs. In practice, a [...]
JCDecaux connects 100% of its DOOH inventory to Programmatic in 9 Latin American Markets
the launch of its programmatic digital Out-of-Home (pDOOH) offering in 9 Latin American markets – Panama, Costa Rica, Guatemala, El Salvador, Honduras, Nicaragua, the Dominican Republic, Ecuador and Paraguay The post JCDecaux connects 100% of its DOOH inventory to Programmatic in 9 Latin American Markets first appeared on OOH TODAY.
ABCD+ 12 Anniversaries, 68 Birthdays This Week!
Lamar Advertising Company, Clear Channel Outdoor, Lamar Advertising, Retail Sports Marketing, Audacy, Inc., PATTISON Onestop, OUTFRONT Media, Lamar Advertising, Lamar Advertising Company, Carat, Forbes Councils, Vizible Media -mark these milestone moments in OOH. The post ABCD+ 12 Anniversaries, 68 Birthdays This Week! first appeared on OOH TODAY.
Andrew Lustigman Quoted in Bloomberg Law on New York’s SAFE for Kids Act
Andrew Lustigman, Co-Managing Partner; Chair, Advertising, Marketing & Promotions Practice; Co-Chair, Brand Management & Protection Practice, was quoted in Bloomberg Law’s “Hochul’s Tech Safety Rules Pose Legal Questions: New York Brief.” In the article, Andrew discusses why New York’s SAFE for Kids Act and the regulations recently promulgated thereunder focus on the allegedly addictive features [...]