The bots are hungry for content. The content owners are hungry for monetization. And the IAB Tech Lab is working on new recommendations that will – hopefully – help everyone get fed. On Wednesday, the Tech Lab released its guidance for bot management strategies, which is open for public comment until June 26. The purpose [...]
Under Armour is not an official World Cup sponsor, but Uncommon’s new campaign for its HeatGear Elite range is well-timed for the tournament. The ads feature two players who will be representing their countries this summer: France/Liverpool defender Ibrahima Konaté and Spain/Barcelona striker Ferran Torres. It’s all about reframing pressure as a positive and shows [...]
Jony Ive, the Essex-born designer behind Apple’s most iconic products, has come up against a backlash around his work for Ferrari’s first all-electric vehicle, the $640,000 Luce. One analyst described it as “a mix between a Honda Accord EV and a Tesla 3… We are lost in translation with Ferrari’s new strategy” while shares fell [...]
It’s said the best predictor of success is past performance so I’ve cherry-picked some of my past faves to predict/hope for some big winners. Zohran for NYC In 2009 Barack Obama’s presidential election campaign won Titanium and the Integrated Grand Prix. Zohran for NYC is the most creatively lauded political campaign since then, a beautifully [...]
Even Primark, which has historically weathered cost of living crises very well, saw sales fall 2% in the six months to February, so VCCP’s “That’s so Primark” platform needs to do some extra havy lifting this summer. This new ad features a trio of feisty friends sneaking into a private members’ club until they get [...]
The US will be the first market to get the Roku home screen update.
Learn how to advertise your business in Puerto Rico by comparing outdoor, digital, radio, and print channels. Read why outdoor advertising in Puerto Rico is a strong awareness tool for commuter-heavy audiences and how bMedia’s 500+ high-impact locations help businesses reach more people across the island. The post How to Advertise Your Business in Puerto [...]
Owlet’s target customer isn’t in market for very long. The publicly traded baby tech company is best known for its smart “sock,” a wearable that wraps around an infant’s foot to track heart rate, oxygen levels, movement and sleep, and then sends alerts to a parent’s phone. Owlet also sells a Wi-Fi baby monitor and [...]
Alternative ID vendors have been hardcore pitching advertisers for years that email-based IDs can work for CTV. But skepticism still abounds. To be fair, email-based alt IDs are a viable third-party cookie replacement for online display and video. And for many omnichannel advertisers, it makes sense to port alt IDs over to CTV, which is [...]
Social Butterflies Meta quietly launched an app called Forum this week, which the company says is “built for deeper discussions, real answers and the communities you care about,” reports Social Media Today. This news may seem like a nothingburger on the surface, but it’s interesting for a couple of reasons. First, it’s yet another example [...]
