This just in! Heinz just fixed one of fast food’s most annoying problems. One of the world's most famous food brand has launched the Heinz Dipper, a new fry box with a built-in ketchup compartment! Designed in partnership with creative agency Rethink, this unique packaging idea essentially solves a problem that nobody thought needing [...]
In high-frequency urban advertising, repetition plays a decisive role in shaping consumer memory. While hoardings...
This week, my curated list of top new creative ads includes the return of The Most Interesting Man by Dos Equis, product-feature based ads from Ather, iPhone 17 and more. Dos Equis: Return of the Most Interesting Man In a category marked by cliched advertising, Dos Equis grabbed attention and created affinity with their ‘The [...]
Ads to be placed alongside answers as OpenAI looks to beef up revenue for flagship AI product ChatGPT will start including advertisements beside answers for US users as OpenAI seeks a new revenue stream. The ads will be tested first in ChatGPT for US users only, the company announced on Friday, after increasing speculation that [...]
THE ORIGINAL? Tibits Vegetarian fast Food – 2004 Click the image to enlarge Source : Adspot Agency : Wirz Zurich (Switzerland) LESS ORIGINAL Hiltl Vegetarian Rest. – 2017 Click the image to enlarge Source : Luerzer’s Archive Agency : Ruf Lanz (Switzerland) LESS ORIGINAL Hard Rated Hard Seltzer – 2026 Click the image to enlarge Source [...]
Gentry was considered an adtech trailblazer and a caring friend to many in the world of media and advertising.
The global Art Directors Club, part of The One Club for Creativity, announced the diverse group of 28 talented young individuals and four creative teams based in eight countries who are the winners in the prestigious ADC Young Guns 23 competition, celebrating global creative professionals age 30 or younger. ADC Young Guns is the industry’s only global, cross-disciplinary, portfolio-based awards competition [...]
BBD Perfect Storm has taken a majority stake in St Luke’s, bringing together two independent agencies. Both agency brands will continue to operate separately (for the time being at least) and BBD Perfect Storm founder Jason Foo will become chairman of St Luke’s. The deal is being sold as “meeting client demand for senior-led, independent [...]
In this week's Week in Review: the BBC is reportedly set to announced a deal with YouTube, Channel 4 reaches a streaming tipping point, and AI video startup Higgsfield reaches a $1.4 billion valuation. Top Stories BBC to Produce Programmes for YouTube The BBC will make programmes for YouTube under a new deal expected to [...]
