Well that didn’t work did it? Victoria Appleby, who took over as CEO of WPP’s T&P agency – formerly The&Partnership – a year ago is now off to be WPP Media’s newly-annointed president for growth. Appleby (below) was also appointed a WPP media president shortly after joining T&P so this hardly looks like a promotion. [...]

When you browse the biggest online brands in your niche, it is easy to think, if only I had the budget for production days, professional models, and stunning locations, I would be able to compete with them. Most merchants assume that level of polish is out of reach. With our AI Models & Product Photos [...]

From Liquid Death to Hello Fresh--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.

In an era where digital design is increasingly shaped by automation, templates, and AI-generated visuals, Hermès has taken a refreshingly human approach. The luxury house’s newly redesigned website replaces sleek perfection with hand-drawn illustrations, transforming its digital presence into something that feels more like a living sketchbook than a conventional e-commerce platform. It is a [...]

While keyword blocking deprives news publishers of ad revenues and advertisers of engaged audiences, brand budgets continue to flow into unpredictable social media environments. Fiona Salmon, Managing Director at Mantis, highlights the double standard that has emerged in the application of brand safety controls.  Brand safety has become one of digital advertising’s default settings. Few [...]

Over half of American small businesses struggle to turn website visitors into real business growth. In a crowded digital world, figuring out how to bring the right traffic to your... The post How to Get Website Traffic for Small Businesses appeared first on PGN Agency.

Considering the current frenzied state of the agency and holding company business and the Omnicom/Interpublic merger that promises around 4,000 job cuts – and a focus on such esoteric bullshit as AI and data integration under new “leadership!” – I thought that before the dust starts to settle, it might be worth dredging the bottom [...]

Financial services advertising usually looks similar: warm and fuzzy portrayals of life’s milestones—births, graduations, weddings, retirement parties—all made better because someone had the sense to invest.  But no matter how […]

a powerful way to frame Martin Luther King Jr. Day. Turning it into a 'Day On', not a Day Off, emphasizes ... The post MLK Day On —OOH Today Off first appeared on OOH TODAY.

The World Out of Home Organization is challenging creatives to pick sides in a ‘love it or hate it’ debate about the pros and cons in the medium. This follows on from Ocean Outdoor chairman Tim Bleakley’s call for a MOCA crusade, standing for Make Outdoor Creative Again, at the WOO Global Congress in Mexico [...]