The CTV ecosystem has spent the last two years insisting that the antidote to complexity is “direct supply.” Buyers are told that if they transact closer to the source, they will regain transparency, control and efficiency. Publishers are told that eliminating hops will restore the value of their environments. Most CTV impressions flow through distribution [...]

Sparring Partners Agentic advertising is forging a wave of unexpected programmatic alliances. Last week, The Trade Desk announced a partnership to embed its DSP in another platform – a first for the company – giving joint customers access via Pacvue and Skai. Likewise, affiliate rivals Rakuten and Impact announced a major strategic partnership last week.  An [...]

If you’re a CMO, marketing manager, or local advertiser trying to decide between digital vs static billboards, you’re not alone. The conversation around digital billboard vs traditional billboard advertising has only intensified in 2026. Digital screens are everywhere. Programmatic buying is growing. Data tracking is more advanced than ever. But static billboard advertising hasn’t disappeared [...]

If you’ve ever wondered “how much does a billboard cost,” you’re not alone. Most first-time advertisers either overestimate the price and assume billboards are only for national brands… or underestimate the true investment and miss key budget pieces like production or installation. The truth? Billboard advertising cost isn’t one number. It’s a combination of production, [...]

WPP accused of breaching its climate policy after report reveals firm linked to twice as much oil advertising as US rivals A British advertising conglomerate has helped the oil companies ExxonMobil, Chevron, Shell and BP spend an estimated $1bn (£740m) on adverts in the US since the 2015 Paris agreement to tackle the climate crisis, [...]

Campaigners hit out at striker’s role in ‘Let It Pour’ video ‘He is a great hero for many young people’ Erling Haaland’s collaboration with a leading American beer brand has caused a backlash in his native Norway, where alcohol advertising is banned. World Cup sponsors Budweiser’s hiring of the Manchester City and Norway striker to [...]

The campaign is part of government initiative to boost financial risk taking, amid fears UK growth is being stymied Nils Pratley: the ‘Savvy Squirrel looks a bit too tame’ City firms are pinning their hopes on a government-endorsed advertising blitz fronted by a finance “savvy” CGI squirrel to encourage cautious British savers to shift out [...]

Just in time for the FIFA World Cup 2026, Lay’s is announcing the latest installment of its “No Lay’s, No Game” campaign – and it’s pretty EPIC.   In a new 360-marketing campaign, Lay’s is announcing The Epic Watch Party, a first-of-its-kind activation where Lay’s united legendary players – Alexia Putellas, Lionel Messi, David Beckham, Thierry [...]

Black Noise®, the independent creative agency founded by veteran creative leader Craig Crawford, is going public with a paid trade-press campaign that exposes a bloated holding-company business model. The campaign points to a growing field of small, independent agencies, studios and collectives offering CMOs a credible alternative to the holding-company establishment. Launching today in trade [...]