Scott Shaffer Publishes Article in Law360 on Key Consumer Class Action Trends

Olshan Advertising, Marketing & Promotions partner Scott Shaffer published an article on July 3 in Law360 (subscription required) titled “4 Consumer Class Action Trends To Watch In 2nd Half Of 2025,” which discusses the latest trends in consumer protection litigation, including class actions involving websites, digital tools and marketing messages.

By |2025-07-13T12:40:41-07:00July 13th, 2025|News|Comments Off on Scott Shaffer Publishes Article in Law360 on Key Consumer Class Action Trends

The Great British Summer Rush: when advertisers battle for prime billboards

Businesses either plan ahead or spot arising opportunities to bag themselves a prime billboard. For the latter, there's still time to make an impact this summer. The post The Great British Summer Rush: when advertisers battle for prime billboards first appeared on Billboard Media.

By |2025-07-12T09:48:36-07:00July 12th, 2025|News|Comments Off on The Great British Summer Rush: when advertisers battle for prime billboards

K.C. McLeod teaches us about How CTV Advertisers are Discovering DOOH

 In this episode of OOH Insider, host Tim Rowe sits down with K.C. McLeod of VideoElephant to unpack how content—not just ad inventory—is shaping the future of Digital Out of Home (DOOH).  Who Should Listen: Publishers looking to monetize idle or underperforming screen inventory Advertisers & Brands eager to stretch their CTV strategy into the [...]

By |2025-07-12T02:22:52-07:00July 12th, 2025|News|Comments Off on K.C. McLeod teaches us about How CTV Advertisers are Discovering DOOH

How AI Shopping Assistants Like ChatGPT Are Changing eCommerce Search

Just a few years ago, the typical online shopping journey started with a Google search or a visit to Amazon. Today, that journey is increasingly beginning with a question asked to an AI assistant. Tools like ChatGPT, Claude, Gemini, and Copilot are changing the way consumers discover, research, and buy products online. Instead of typing [...]

By |2025-07-11T21:32:36-07:00July 11th, 2025|News|Comments Off on How AI Shopping Assistants Like ChatGPT Are Changing eCommerce Search

D&AD Announces 2025 New Blood Awards Pencil Winners

  D&AD has announced the Pencil levels for the 2025 New Blood Awards, the annual programme that recognises up-and-coming creative talent and offers chances to tackle briefs set by top brands.   The New Blood Awards is among the world's largest student competitions, showcasing top emerging talent from around the globe. Winners, selected by leading [...]

By |2025-07-11T17:55:38-07:00July 11th, 2025|News|Comments Off on D&AD Announces 2025 New Blood Awards Pencil Winners

Marketing Strategies to Improve Your ROI: Focusing on What Works

Marketing budgets are under constant scrutiny—and they should be! Spending money without a strategy won’t get you anywhere. Unfortunately, many businesses invest in marketing tactics without a clear plan. They continue to use strategies that don’t yield results, sometimes without even realizing it. In today’s blog, we’ll walk you through how to evaluate your current [...]

By |2025-07-11T17:08:18-07:00July 11th, 2025|News|Comments Off on Marketing Strategies to Improve Your ROI: Focusing on What Works

WPP names senior Microsoft boss Cindy Rose as new CEO

Tech sector boss chosen to help develop AI and digital offerings and rebuild battered share price Business live – latest updates WPP has appointed top Microsoft boss Cindy Rose as its new chief executive as the marketing services giant aims to implement a sweeping restructure to turn around the ailing London-listed company. Rose, who is [...]

By |2025-07-11T14:02:49-07:00July 11th, 2025|News|Comments Off on WPP names senior Microsoft boss Cindy Rose as new CEO
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