Back when the Pure app first launched in 2012, it was a completely anonymous hookup app. Now, it’s using CTV as a way to explain its rebranded vibe to prospective new users. The post Dating App Pure Swipes Right On Programmatic CTV Ad Buying appeared first on AdExchanger.
Business has grown by 385% since entering the EU market one year ago Overwolf Ads, a world-leading platform empowering brands and advertisers to reach over 100 million monthly gamers, today announced the expansion of its European operations with the appointment of Adam Davis as Director of Brand Partnerships. This strategic hire supports Overwolf’s continued growth [...]
Texas’s amended telemarketing registration law takes effect on September 1. Although the law is not new, the legislature expanded it to apply to text messages. Under Texas’s existing law, a company that makes telephone solicitations to or from Texas must obtain a registration certificate for each business location where it makes those telephone solicitations. Until...
Discover how strategic partnerships, influencer marketing, and a challenger mindset drive healthcare marketing success. The post Why Strategic Partnerships are Key to Future Healthcare Marketing appeared first on The Loomis Agency.
The company recently underwent layoffs, trimming 8% of its global staff.
An injury she suffered earlier in the year is being credited with saving her life
Three weeks ago, UK publisher LADbible Group launched a free ad-supported streaming TV (FAST) channel on Samsung TV Plus, marking the social entertainment company's first foray into CTV. The move brings its popular YouTube formats onto the FAST platform, including Snack Wars, Agree to Disagree, and Would You Rather, along with a new debate format called Jury Room. Becky Gardner, [...]
WPP’s new boss Cindy Rose seems to have made a pretty good impression, even though she doesn’t officially take over until September 1 (interesting that she doesn’t seem to have been lumbered with gardening leave by Microsoft.) In a welcome video leaked to Adweek (which seems to have at least one pretty goood source in [...]
Spooky season is becoming a key moment in Fanta's marketing calendar as it looks to build affinity with Gen Z.
including Lloyds Bank, Co-op Group, Goodstuff, and others, to gather for premier learning and networking event The post DPAA UK|EMEA Town Hall to Feature Groundbreaking DOOH Effectiveness first appeared on OOH TODAY.
