A new report from the European Association of Communications Agencies (EACA) with Kantar, reveals the contradiction at the heart of what clients want from their agencies. The CMOs’ Expectations Study reveals that nearly all (94%) clients believe agencies can be true partners they can trust but they continue to undermine the process of building trust [...]
Everything you need to know about this year's upfront and NewFront presentations.
If you are feeling pressure to “do something” about Ad Context Protocol, you are not alone. Since its launch a few months ago, AdCP has been framed as a foundational step toward an “agentic” future, one where AI systems plan, execute and optimize media buys without human hand-holding. It is a compelling vision, but one [...]
define the characteristics of a good partner and what are some of the traits that can derail partnerships? The post Let’s Work Together first appeared on OOH TODAY.
Duft Watterson has two openings that they recently posted via LinkedIn: Media Operations Coordinator We’re seeking a Media Operations Coordinator to join our media team and play a critical role … The post Job openings at Duft Watterson first appeared on Idaho Ad Agencies.
The brand sat out 2025’s Big Game after LA wildfires.
As people grow increasingly tired of traditional digital advertising, brands are re-evaluating how they can capture attention in the real world. Banner blindness, ad blockers, and tighter privacy rules have made it harder than ever for digital ads to break through on their own. Because of this, advertisers are turning to out-of-home (OOH) solutions that [...]
...hiring a Local Media Sales Executive to grow new advertising opportunities in the Phoenix market. We’re looking for a proactive, persuasive, and well organized “hunter” who thrives on building relationships, closing deals, and having fun while doing it. The post OOH Franchise Opportunities —OOH Classifieds Today first appeared on OOH TODAY.
Understanding the TikTok Oracle Deal and What It Means for Your Advertising Strategy After years of legal battles and uncertainty, the TikTok Oracle deal is finally done. In a landmark agreement announced in January 2026, TikTok’s Chinese parent company ByteDance partnered with a group of American investors to create a new, independent U.S. entity. This [...]
A collaboration between Canva and Filipino ad agency GIGIL launched a campaign proving that Canva Pro is an all-purpose platform. Featuring the “All-Purpose” Kween Yasmin — a Filipino influencer known for her talents in singing, comedy, spoken word, business, and more — the campaign provides small-to-medium business owners (SMBs) with not only Canva’s all-purpose marketing [...]
