AI Didn’t Kill Creativity. Confused Roles Did. The Dinner Party That Fell Apart Advertising once worked like a well-planned dinner party. The strategist decided the seating plan, the topics of conversation, and when to change the subject. The creative lit the candles, poured the wine, and told the story that made the whole evening worth [...]
Learn about product updates for September, including Supplemental feeds and Performance Max updates
What’s better than running a company with a good data strategy? Running two companies with impressive data strategies. At least, Trevor Carr seems to think so. Earlier this month, Carr was appointed Head of CSA, Havas Media Network’s technology, data and analytics consultancy arm, in the North American region. But make no mistake, Carr isn’t [...]
Behind the scenes of the historic partnership with AB InBev CMO Marcel Marcondes.
As many online publishers report mixed results when it comes to short-form video, the Daily Mail has built a sizeable audience on TikTok, racking up over 20 million followers across its various channels. Last year, Mail Metro Media, which sells ads for the Daily Mail, Metro and The i Paper, sought to capitalise on this [...]
Search Engine is the podcast that tries to answer the questions that keep you up at night. A podcast made by humans that provides the answers that neither artificial intelligence nor actual search engines really can. Named one of the best podcasts of 2023 by Vulture, Time, The Economist, and Vogue.
Privacy isn’t binary. Data can be considered either highly private or not, depending on the context in which it’s shared and each individual’s personal preferences, said Chris Mufarrige, director of the Federal Trade Commission’s Bureau of Consumer Protection, speaking at the NAD’s annual conference in Washington, DC, earlier this week. Any framework for privacy protection [...]
View this post on Instagram A post shared by Jif Canada (@jifcanada) Bready or not, the J&PB is here. Smucker’s® and Jif® are putting a playful twist on one of the world’s most iconic sandwiches: the peanut butter and jam. Meet the J&PB — jam on top, peanut butter on the bottom. What began as a [...]
This year’s National Advertising Division’s (NAD) Annual Conference demonstrated that the self-regulatory process remains an active venue for companies interested in challenging competitor advertising claims. Attorneys from Venable’s Advertising and Marketing Group represent both advertisers and challengers at all levels of the NAD process, and this year has been particularly busy with NAD challenges. Read...
Seasonal Campaign Billboards: Transitioning from Sunblock to Sweaters As the seasons change, so do consumer needs, spending patterns, and priorities. While summer campaigns focus on leisure, vacations, and outdoor fun, fall campaigns highlight warmth, preparation, and new routines. Advertisers who pivot their creative in sync with these shifts stay relevant and top of mind. Seasonal [...]
