Beauty and skincare marketing is over-complicated and driven by fads, as any scroll through social media will tell you. The Ordinary has always been about simplification, and Uncommon’s latest work for the brand – running in the UK, US, and Canada – finds a sinister twist on this. It’s set in a classroom where a [...]
Unity has a gameplan for programmatic. On Tuesday, the game engine, which has a growing advertising business, announced the appointment of Chris Feo as its new SVP of programmatic. Feo is joining Unity from Experian, where he spent nearly five years as SVP of global sales and later as chief business officer. Before that, he [...]
Look at the objects around you: furniture, cars, doors, bins, staircases, railings, doorbells, doorhandles, windows. Do you like how they look, or not? Modern design has become boring, but it doesn’t have to be this way.
Publicis has knocked it out of the park yet again in Q3 2025: organic revenue slightly ahead of forecast at 5.7% with an operating margin in excess of 18% and a raised forecast for the year of between 5% and 5.5% growth. The US, the source of worries for many of its competitors, grew 7.1% [...]
Ever thought why some ads resonate with you as if they are reading your mind, while others disappear or go unnoticed in the digital clutter? Is it some sort of magic? No. Of course, there’s a significant element of creativity in it. However, it isn’t magic but science – precisely, the science of performance marketing.… Read [...]
“How to grow your footprint without getting flattened by antitrust” The post THE BILLBOARD M&A PLAYBOOK —10 Illustrations first appeared on OOH TODAY.
Amazon DSP will be Microsoft's preferred transition partner for Invest customers. Microsoft Monetize joins Amazon’s Certified Supply Exchange.
Clients' appetite for Groupe's tech drove 5.7% organic growth in Q3.
Apple TV is losing its plus; Agentic AI is ruining the ad tech equilibrium; and Google insists that search is still solid. The post Subtracting The Pluses; From Frenemies To Good Old Enemies appeared first on AdExchanger.
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