Overnight Cable News Ratings, Nov. 17-20: Rachel Maddow No. 1 at 9 PM on Monday
Maddow won both the total viewers and the Adults 25-54 demo during that time.
OpenAI’s new shopping research feature quietly rewrites the buying journey.
For consumersDecision fatigue disappears. You describe your needs and get a personalised buyer’s guide that filters, compares, and questions on your behalf. Shopping becomes clarity, not chaos. For marketersThe era of “more content” is over. If an agent interprets your brand, only the clearest value, strongest proof, and simplest differentiation survive. Messaging needs to be [...]
The whole family on the driver’s shoulders / Empile poil la même?
THE ORIGINAL? Diamond Coffee – 2011 « When everyone depends on you to stay awake » Click the image to enlarge Source : Adsoftheworld, AdForum Agency : Leo Burnett, Hong-Kong (China) LESS ORIGINAL Mónica Licona Foundation – 2025 « A cyclist is more than one life ». Click the image to enlarge Source : Adsoftheworld Agency : Star5 (Panama)
OOH Today’s Stat of the Week —Thanksgiving Edition
The result: a meaningful +39% lift in impressions compared to comparable November days at the same time of day The post OOH Today’s Stat of the Week —Thanksgiving Edition first appeared on OOH TODAY.
How a New Fashion Brand Scaled Its Product Imagery with the AI Models and Product Photos App
Edizzion is a new womenswear brand offering elegant and casual clothing for modern women between the ages of 30 and 55. From tailored dresses to knitted essentials, the brand focuses on clean lines, soft textures, and minimal sophistication. As the team began building the online store, they faced a significant challenge: producing consistent, high quality [...]
US and UK Advertisers Are Split on User-Generated Content
Over the past few years, US advertisers have pivoted from wanting to avoid user-generated content (UGC) on YouTube, to asking to appear alongside high-quality creator videos, says Pixability CMO Matt Duffy. And while that shift has yet to happen in the UK, UGC is increasingly under consideration by brands and agencies. In this interview, Duffy [...]
Here’s How Manscaped Groomed Its Brand For Long-Term Growth
When Marcelo Kertész joined Manscaped roughly five years ago – before becoming CMO in 2022 – the men’s grooming brand was spending nearly three-quarters of its budget on performance marketing. It was a page right out of the DTC playbook. Performance is “the perfect tool for breaking through,” Kertész said, “because you can get exposure on par [...]
Importance of Landing Pages for Lead Generation
When designed strategically, they provide a clear, distraction-free path that guides visitors toward conversions — whether that’s filling out a form, downloading an eBook, or scheduling a consultation. The post Importance of Landing Pages for Lead Generation appeared first on Stream Companies.
Swipe, Stay, and Earn – The Story Behind VDO Shots
Reading Time: 3 minutesIn every publisher call this quarter, one concern stood out. Flat engagement. Shorter sessions. Growing revenue fatigue. Audiences were still visiting. They just weren’t staying. One partner said it best: “Our pages look great. We need a format that feels alive and engaging with our readers.” We listened.We built. And that’s how [...]
To Win, Omnicom Must Kill Its Darlings
Now that the $13 billion merger between Omnicom and IPG is actually happening, all attention turns to what the merged entity will look like. Here are three scenarios.