The variety of objectives in video and CTV campaigns means measurement metrics can range from completed views all the way to outcomes. But media quality metrics "equally matter", according to Dave Sargent, UK Head of AV at Mindshare, since measuring inventory quality helps maintain high production standards and lowers the risk of ad fraud. In [...]
Content creation and media buying are often treated as siloes, especially in agencies. But for social-first shop LV8 (pronounced like the word “elevate”), these two disciplines are inseparable. The post To Succeed With Paid Media, This Indie Agency Advises Nailing Organic First appeared first on AdExchanger.
Uber's St. Patrick's Day campaign encourages people to "Irish exit" via its popular ride.
“We entered the Kansas City market last month, and are now bolstering our strong position in Tulsa. We are big believers in the future of The post Whistler Billboards Acquires 77 Displays in Tulsa, Oklahoma from Lindmark Billboards first appeared on OOH TODAY.
“Private eyes They’re watching you They see your every move” That was FTC Commissioner Mark Meador’s rather droll choice for walk-on music when he spoke at the Marketecture Live event in New York City earlier this week. Nothing like a little Hall & Oates to get you in the mood to talk about cookie-based opt-out [...]
Outdoor the biggest canvas in advertising. predict the long- and short-term impact of Out Of Home ads, both static images and digital billboards, ... under the spotlight to see who really has the OOH The post Who Really has the OOH? —Merchant Gourmet, Apple and Lloyds first appeared on OOH TODAY.
Silverpush, the contextual intelligence company, today (17th February, 2026) released a first-ever attention study on the impact of contextual intelligence for YouTube advertising with agency partner Epitaph. By working with Lumen, the global attention measurement company, Silverpush and Epitaph analysed more than 60 million impressions across 30+ campaigns to see if contextual video advertising on [...]
In digital marketing, attribution often tells an incomplete story. Search platforms frequently receive credit for conversions because they capture the last interaction, the moment when a consumer clicks an ad, visits a site, or completes a purchase. Yet that moment rarely happens in isolation. Long before someone searches for a brand, other channels like programmatic [...]
The ad debuted during the 98th Academy Awards, showcasing a heartwarming father and son story.
Every week I attempt to share a curated list of best creative ads from around the world. This week: ads from Huggies, Citroen, KitKat and more. Huggies: $500K vs 19 Babies ? Product demonstration is an effective way of showcasing specific features, their benefits and aiming to establish superiority over competition and command a premium [...]
