Infillion, an ad tech business built on M&A, is back with another acquisition. The latest move will help bring retail purchase data into its platform. The company announced on Monday that it has acquired Catalina, a market research and shopper marketing company with roots in physical cash register machines. Catalina gets its retail sales data [...]
The 'TV vs YouTube' debate has flared up again this year, following the news that YouTube has moved to block Barb from reporting channel-level reach on the video sharing service. But this conversation misses the reality of how broadcasters use YouTube as a distribution platform, and how planning on YouTube can actually work, says Richard [...]
Every election season, publishers lose out on billions in digital ad dollars to programmatic middlemen – but sell-side curation could help change that calculus. On Monday, supply-side platform OpenX launched a new curation and targeting solution specifically for political campaigns together with data provider Givsly. Rather than traditional party affiliation data, the tool allows political advertisers [...]
The smartest plans are not built around a single hero format. They are built around how audiences behave across environments, and how repetition The post ‘Mega Events’, which format becomes the smartest buy on the street? first appeared on OOH TODAY.
Trying to climb higher in Google search results often leaves small business owners feeling unsure where to focus first. Understanding the difference between Domain Authority and Page Authority is crucial,... The post Page Authority vs Domain Authority: SEO Impact for Small Businesses appeared first on PGN Agency.
...hiring a Local Media Sales Executive to grow new advertising opportunities in the Phoenix market. We’re looking for a proactive, persuasive, and well organized “hunter” who thrives on building relationships, closing deals, and having fun while doing it. The post Billboard Ad Sales —OOH Classifieds Today first appeared on OOH TODAY.
WPP is facing what may be a make or break week as new CEO Cindy Rose (below) prepares to unveil the fruits of her strategic review, aided by consultants McKinsey. What that usually means are big write-offs and fierce cost-cutting. She will also reveal full year 2025 numbers, expected to be equally grim. WPP’s problem [...]
What's the deal with viral apps?; Dentsu and WPP are off of OpenPath; and AI coding has its downsides. The post Can Media Buyers Learn Organic Tricks?; The New Holdco Defaults appeared first on AdExchanger.
The Audi vs BMW billboard war is one of the clearest examples of how outdoor media can do more than “get seen.” It can create momentum. This wasn’t just two billboards competing for attention. It was a sequence of moves designed to trigger a response, pull in the public, and turn a local placement into [...]
Every week, I attempt to share a curated list of clutter-breaking creative ads. This week, an interesting project to get consumers to shop offline by HomeGoods, a smart moment marketing move by IKEA Hong Kong and more. Goel TMT: support is strength I used to joke that in India a movie actor’s career arc will [...]
