Amid a federal immigration crackdown that’s produced widespread allegations of law enforcement misconduct and resulted in the high-profile deaths of two US citizens, the state of a local news publisher’s advertising business can seem inconsequential. But the Minnesota Star Tribune has to deal with how its duty to keep the public informed impacts its monetization [...]
While Sky's proposed £1.6 billion takeover of ITV's media and entertainment business reportedly hits some bumps in the road, the overall M&A landscape for media and marketing in the UK looks smoother this year than in 2025. According to Moore Kingston Smith (MKS), a multi-disciplinary advisory, tax and audit firm that tracks deals in the [...]
To achieve big-screen scale on a modest budget, used a blend of human creative craft and carefully directed AI production tools to achieve The post Dinosaur Pumps Up the Terror with a Flat first appeared on OOH TODAY.
See what’s new in Microsoft Advertising for February 2026: an enhanced ad preview hub for Audience ads, plus Performance Max and Google import updates.
How do digital publishers navigate programmatic ad tech’s “flight to quality” while also dealing with their search traffic flying out the window? That’s the challenge and opportunity facing publisher monetization networks like Freestar, says CEO Kurt Donnell on this week’s episode of AdExchanger Talks. While Donnell acknowledges that “it’s freaking tough for publishers right now,” [...]
Old Spice can hardly have known about Victoria Beckham’s spot of difficulty with son Brooklyn when they OK’d this new campaign from Wieden+Kennedy (it’s an update of a 2014 effort anyway) but ‘The End of Adolescence’ from Wieden+Kennedy HQ certainly strikes a chord. W+K originally made its mark on Old Spice with Isaiah Mustafa of [...]
Months after a messy split with his former business partners, Michael Kassan is doing big business at 3CV—from the boardroom to the beach.
...waxing eloquent on the recent Clear Channel announcement. Well, unfortunately, you would have guessed The post Roadhouse Blues first appeared on OOH TODAY.
Billboard advertising, social media and SEO combine to help local businesses dominate their area and generate consistent enquiries. The post How to Build Local Market Dominance Using Billboards, Social & SEO first appeared on Billboard Media.
A lot of the measurement issues facing the TV industry, such as the challenges of measuring across fragmented platforms, and finding common measurement standards for different types of video content, cut across markets. So while each country has its own nuances and set of pressing priorities, the TV measurement JICs in each market are often [...]
