Unlock deeper engagement with Rewarded Portals
Discover Rewarded Portals, an in‑game ad format that combines opt‑in engagement, immersive storytelling, and proven brand lift.
Why Some Brands Chose Stagecoach Over Coachella This Year
Brands like T-Mobile and American Eagle tapped into the buzzy country music festival to reach a growing niche
Gold House Turns Its Gala Into a Brand Partnership Playbook
Gold Gala featured activations and experiences from brands that share Gold House’s mission.
Why Outdoor Advertising Is Effective in 2026
Outdoor advertising, especially billboards, has been a go-to for brand visibility for decades. But in today’s world, dominated by digital marketing, you might be asking: why is outdoor advertising effective in 2026? The answer is simple: OOH (out‑of‑home) isn’t just surviving—it’s evolving. Modern billboards are smarter, more measurable, and closely integrated with digital channels. For [...]
I don’t want to sound like a tub-thumping zealot … but it’s time to ban ads for gambling | Emma Beddington
I’ve had it up to here with Danny Dyer’s commercials for Paddy Power. The UK needs to take a tip from Amsterdam and rein in its advertisers Amsterdam’s new ban on public advertisements for meat and fossil fuel products makes me wonder whether we should be more ban-happy with ads in the UK. There are [...]
Coca-Cola Is So Good at Marketing, Everyone Forgot to Notice
Coca-Cola is the marketing masterclass we should have been studying all along.
What’s Driving Global’s Push Into Video?
Video isn’t replacing audio, but adding a whole new layer to audio to traditionally audio-first formats like podcasts and radio says Joe Copeman, Director of Commercial at Global Studios. While Global has long been a big player in the audio space, Global Studios was launched as part of the company’s push into video. In this [...]
Upfronts Day One: Publishers Jostle For Position As Performance Drivers
And that’s a wrap on Day One of upfronts 2026! AdExchanger Senior Editors Alyssa Boyle and Victoria McNally traversed the island of Manhattan on Monday to scope out upfront presentations by NBCUniversal, Fox and Amazon. The post Upfronts Day One: Publishers Jostle For Position As Performance Drivers appeared first on AdExchanger.
Viant Sees A Growth Wave Coming, But First Marketers Must Really Ditch Walled Garden Ad Tech
Viant reported Q1 2026 earnings on Monday, with its DSP revenue growing by 18% to $50.3 million. The company’s total net loss in the quarter shrank from $3.3 million a year ago to $2.2 million. Viant prefers a metric for net income that excludes some costs, such as stock-based compensation, and which would count the [...]
TelevisaUnivision’s Upfront Pitch To Advertisers: ‘We Get Hispanics’
Joining a television broadcaster as head of ad sales just weeks before its annual upfronts presentation is certainly a tall order. But that’s just what John Kozack did. Kozack unexpectedly took over ad sales at TelevisaUnivision after former head Tim Natividad left in April, but he’s in a good position to meet the challenge. Other [...]