JCDecaux, Lamar, BackLite Media, Entry Media, Circle Graphics, oOh!, Global Street Art, InstoreScreen, Clear Channel, Adams Outdoor, Posterscope, Spark Foundry, Wall GmbH, dentsu, Fairway Outdoor, Circle Graphics, and Bauer Media Outdoor-mark these milestone moments in OOH. The post ABCD+ 40 Anniversaries, 28 Birthdays This Week! first appeared on OOH TODAY.
When I was a kid, my dad ran a small local business. Like countless owners, he depended on local broadcast media to reach customers, build trust in the community and keep the lights on to support our family. That connection between local media and local livelihoods left a lasting impression on me and pulled me [...]
My mother, of all people, sent me an alarming story from her favourite newspaper informing the world that “UK ad agencies undergo their biggest exodus of staff as AI threatens industry”. Oh dear, it’s happening. The singularity is upon us. Bots are replacing all human endeavour. In fact, I think I remember there being a [...]
This week, the Silverpush team spoke with Moka Goto, Digital Planner at Dentsu Digital Global Center, to discuss how YouTube advertising is evolving towards 2026. From shifting planning mindsets away from pure scale towards context and moments to rethinking how performance is evaluated, Moka shared how Dentsu Digital is exploring more intentional, insight-led YouTube strategies [...]
Monetization OS, which has raised millions and partnered with Google, brings a new approach to the emerging world of content marketplaces
LOS ANGELES — The J. Paul Getty Trust introduced a new brand identity that captures the breadth and complexity of its work and defines and symbolizes what makes it unlike any other arts institution in the world. “This new design reflects Getty’s personality and where we are headed,” said Katherine E. Fleming, president and CEO [...]
ONE Asia Creative Awards, part of the global nonprofit One Club for Creativity, announces the launch of the inaugural ONE Asia Chinese New Year Awards, a new platform dedicated to recognizing the very best creative work emerging from across the APAC region during the year of the Horse. For the first time, ONE Asia will spotlight the extraordinary body of storytelling that appears [...]
Why influencer marketing is all the rage; Target forays into ChatGPT ads; and Paramount Skydance's difficult week. The post Influence, At Half The Cost; Are ChatGPT Ads On Target? appeared first on AdExchanger.
The hire comes weeks after the social publisher returned to founder ownership.
Reaching high-net-worth individuals is notoriously difficult in a fragmented media landscape ...OOH remains the "un-skippable" medium for this elusive group The post Stat of the Week: Converting Affluence into Advocacy first appeared on OOH TODAY.
