Joining a television broadcaster as head of ad sales just weeks before its annual upfronts presentation is certainly a tall order. But that’s just what John Kozack did. Kozack unexpectedly took over ad sales at TelevisaUnivision after former head Tim Natividad left in April, but he’s in a good position to meet the challenge. Other [...]
the appointment of three new members to its Board of Directors, further strengthening the organization’s leadership as the out of home The post OAAA Adds New Industry Leaders first appeared on OOH TODAY.
Plus, how creativity changes when used as a long-term growth driver rather than a short-term tactic.
The pivot mirrors a broader shift afoot in digital media, as audiences and ad budgets gravitate toward streaming.
From the data stack to the AI tools that help teams move faster without losing quality or brand control.
TelevisaUnivision's upfront event includes music, microdramas, and even the Big Game.
In this week's Week in Charts, Jeff Green on LLM ad strategies, buyers lean into agentic AI for video campaigns, and the defining factors of quality inventory. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts [...]
Stuart Keith, VP Global Ad Strategy & Partnerships, Rakuten TV Enterprise Rakuten TV Enterprise, the B2B arm of streaming business Rakuten TV, announced this morning it has signed up to be measured by Barb, the UK's broadcaster-owned TV measurement JIC (joint industry committee). The move will see Rakuten's streaming content in the UK, Read More
The mass adoption of LLMs is shifting internet search for consumers from following blue links to synthesized answers from LLMs. Zero click is here. As generative engines and personal AI agents begin searching, comparing and acting on our behalf, discovery will no longer happen on a search page. It will happen inside the answers with [...]
Adtech veteran joins healthcare-focused DSP amid linear-to-programmatic shift
