Successful AI-driven advertising depends on more than just automation.

TelevisaUnivision and Disney took over Day Two of upfronts week in New York City on Tuesday, and the throughline was data quality. The post Upfronts Day Two: Dancing And Data appeared first on AdExchanger.

The new weekday programs debut Monday, June 15.

Lola seems to go its own (very) sweet way whoever owns it: now it’s Omnicom following its takeover of IPG and former Lola owner MullenLowe. Once upon a time Lowe (originally Lowe Howard-Spink) was a great agency with a pronounced anarchic streak and the genes clearly live on among Lola’s Madrilenos. ‘Airplane’ for Axe (Lynx [...]

European broadcasters RTL Group and ProSiebenSat.1 both reported their Q1 earnings this morning, giving a window into the state of the continental European TV advertising market. The two had mixed fortunes in terms of revenue growth — while RTL's total revenues grew 2.5 percent on an organic basis, ProSieben saw a three percent drop. But [...]

Video hosting service Dailymotion operates across CTV, OLV and social, giving its ads business "enormous amounts of data" from past campaigns and users consuming videos across its ecosystem, says Eddie Boyle, VP Sales UK at Dailymotion Advertising. "Once a campaign has run, we can then take the insights from that past campaign, and we can [...]

This week, Rakuten TV announced it has signed up to be measured by Barb, becoming "one of the first hybrid streaming platforms" to join the UK’s broadcaster-owned TV measurement JIC (joint industry committee). In this interview, Chris Edwards, Senior Director, Media at Rakuten TV Enterprise, breaks down the rationale behind signing up to Barb, the [...]

TikTok is doing everything it can to convince people that it’s an ecommerce platform. First came TikTok Shop in 2023, and then came GMV Max, an automated ads solution to optimize ROI for TikTok Shop. And now, TikTok is going “one step further,” Tao Baecklund, global head of content and services ads, told reporters during [...]

At its upfront presentation to advertisers, the entertainment behemoth showcased plans to enhance targeting and interactivity across media environments with AI

The campaign coincides with both brands' 85th anniversaries and America's 250th birthday