NBCU Faces Major Merger Questions After Its Comcast Split
Could a streamer like Netflix swoop in to buy NBCU? Experts weigh in.
Miroma Group Acquires Ad Results Media For Big U.S. Push
ARM oversees $750M in media investments annually.
Rewriting the Brand Discovery Playbook in the AI Era
This post was created in partnership with Moloco Key takeaways Marketing leaders are grappling with how AI is reshaping traditional funnels, whether it’s through generative AI summaries usurping consumer clicks, […]
Rethinking Brand Safety on TikTok in 2026
Short-form video has transformed how culture moves. On TikTok, trends emerge within hours. Narratives evolve in real time. Conversations scale globally before traditional media can react. For brands, this creates an unprecedented opportunity. But it also introduces unprecedented exposure. TikTok now reaches more than 1.9 billion monthly active users globally, with users spending over 90 [...]
Why Major UK Publishers Are Finally Joining Forces To Curate Ad Inventory
The trending topic of deal curation has taken the ad industry by storm lately, as media buyers seek to separate the open web’s wheat from the chaff. But some publishers have griped about their lack of control over how ad tech vendors assemble these curated packages. Others complained that curation deals compete with their own [...]
When Every Moment Becomes a Shopping Moment
This post was created in partnership with Roundel Key takeaways Shopping no longer starts in one place—or follows a predictable path. During an ADWEEK House Cannes Lions group chat co-hosted […]
Streaming Is Becoming a Storefront
This post was created in partnership with Paramount Advertising Connected TV is evolving into more than a viewing platform—it is becoming a dynamic bridge between storytelling, commerce, and consumer action. […]
How Brands Can Build Creative Infrastructure for the AI Era
This post was created in partnership with Empathy Lab The campaign had a good run. One big idea launched everywhere, studied, repeated. Now? Not so much. During an ADWEEK House […]
When AI Becomes the Gatekeeper of Brand Visibility
This post was created in partnership with Adobe Brand discovery has always happened in places companies don’t fully control. What’s different now is that the intermediary doesn’t just surface options. […]
State Fee Regulation Trends: Surcharging, Junk Fees, UDAP, and Interchange Fees
States continue to devote significant attention to consumer protection and pricing transparency issues. During the 2025-2026 legislative cycle, legislatures across the country introduced, debated, enacted, and, in some cases, rejected legislation relating to surcharging, “junk fees,” interchange fees, and related pricing practices. Although the status of individual bills varies and legislative sessions have now concluded [...]