After losing top talent to rival streamers for years, YouTube is finally fighting to keep them.

Some believe the ecommerce giant’s threat cleaned up companies' usage.

With a slate of creator shows that look a lot like TV, YouTube is daring advertisers to treat it that way.

Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Nathan Pearce, Founder and CEO at Pearce Bespoke Franchising, to discuss the human element of styling, how style and individuality shape confidence, and why giving someone the right suit can change the trajectory of their life.

Four years after the news broke that Netflix was to introduce ads to its streaming service, the SVOD giant has announced the expansion of its ad-supported tier into 15 new markets in 2027. At the company's fourth annual Upfront presentation, Netflix revealed that next year, the ads plan will be available in Austria, Belgium, Colombia, [...]

The ROI question should sit at the center of every CMO’s job. Marketing leaders ask for investment, decide where it goes, and are expected to show that it created value.  […]

Goodbye Rufus, hello Alexa for Shopping.

At the upfront, Netflix argues it has finally built the infrastructure to match its advertising ambitions.

Successful AI-driven advertising depends on more than just automation.

TelevisaUnivision and Disney took over Day Two of upfronts week in New York City on Tuesday, and the throughline was data quality. The post Upfronts Day Two: Dancing And Data appeared first on AdExchanger.