Lucky Generals has taken over Asda from Havas (which didn’t seem to do much wrong) and has made a lively start on its George fashion label, languishing recently (along with the rest of the business) years after it was started by legendary retailer George Davies, founder of Next among others. The Cotswolds, you may have [...]
Marketing procurement is far more than managing costs or contracts, it’s about turning marketing spend into a strategic growth engine. Unlike other procurement categories, marketing is an investment, not a commodity, and its value often includes intangible elements such as creativity, brand impact, and innovation. The reputation of marketing procurement, however, is sometimes a bit [...]
As Bengal gears up for its most awaited time of the year, Pujoy Pulse Season...
Free speech is well and truly under attack in America, not from those Elon Musk is so keen to criticise but his on-off pal President Trump who’s now trying to sue the New York Times for $15bn (yes that’s billion) for supporting the Democrats. They can support who they like can’t they, even him? The [...]
IPG-owned data broker Acxiom and The Trade Desk announced an expansion of their long-term measurement partnership on Tuesday with True Intelligence, which helps marketers connect their digital and CTV campaigns to real-world outcomes. Since 2021, IPG has been a closed operator for TTD’s Unified ID 2.0, which is an entity that’s authorized to use first-party [...]
Firm faces another dismantling attempt over allegations of illegal monopoly over digital ads brought by DoJ After deflecting the US Department of Justice’s attack on its illegal monopoly in online search, Google is facing another attempt to dismantle its internet empire in a trial focused on abusive tactics in digital advertising. The trial that opened [...]
The Trump administration is expected to tie acetaminophen to autism
AI Didn’t Kill Creativity. Confused Roles Did. The Dinner Party That Fell Apart Advertising once worked like a well-planned dinner party. The strategist decided the seating plan, the topics of conversation, and when to change the subject. The creative lit the candles, poured the wine, and told the story that made the whole evening worth [...]
Learn about product updates for September, including Supplemental feeds and Performance Max updates
