First of all Lloyds Bank was abandoning advertising to go all modishly digital when it departed adam&eveDDB, now it’s back advertising with a Publicis entity called Go (thought that was the influencer bit.) At the same time as handling Santander globally (although we haven’t seem much of that yet.) With Ewen McGregor signed to do [...]
Most mornings this year started the same way: an early workout before the house woke up, the chaos of getting kids out the door, a quiet walk before I officially […]
THE ORIGINAL? Drink Wise Awareness – 2018 « A hangover may only last a day but the reputation will be ruined forever » Click the image to enlarge Agency : Clemenger BBDO (Australia) LESS ORIGINAL Channel 4 / Dirty Business – 2026 « The fountain of filth » Click the image to enlarge Source : You [...]
Editing is where premium images are refined, not reinvented. At SignBird, post-production focuses on color correction for natural tones, sharpening for clarity and legibility, subtle contrast adjustments for depth, and maintaining consistent visual standards across portfolio The post What Makes a Billboard Photo Truly “Premium”? first appeared on OOH TODAY.
The research agency is opening a 5,700-square-foot innovation lab at One Penn in New York
The Omnicom saga continued on its merry way when it issued its fourth quarter and full-year results last Wednesday. Fuelling my never-ending rant about the impending perils of AI, was when CEO, John Wren, was pressed about the impact of AI on jobs, he acknowledged that the technology would help cut some positions but that [...]
February's Campaign of the Month is Mayville High School. Find out the art of using billboards to promote your Open Day campaign The post FEBRUARY CAMPAIGN OF THE MONTH: How Smart Schools Win Enrolment Before the Open Morning Even Starts first appeared on Billboard Media.
Small businesses drown in performance metrics and miss the marketing channels that build lasting customer relationships. Cedric Bernard has managed millions in advertising spend across both digital and traditional channels. His perspective from the agency side and now as CEO of Blip and Adkom is that for most small businesses, the easiest marketing to measure [...]
Building the AI tools CMOs actually need at the World Economic Forum.
Infillion, an ad tech business built on M&A, is back with another acquisition. The latest move will help bring retail purchase data into its platform. The company announced on Monday that it has acquired Catalina, a market research and shopper marketing company with roots in physical cash register machines. Catalina gets its retail sales data [...]
