Alex Yip, Director of Product Strategy, AppsFlyer While performance teams often find good results in initial tests with CTV, things often break down when they start scaling campaigns up to serious budgets. The key issue here, says Alex Yip, Director of Product Strategy at AppsFlyer, is that the subset of CTV inventory which Read More

IAB UK, a trady body for digital advertising, is urging government ministers to "seize opportunities" relating to the use of AI in the digital advertising industry, with IAB UK research suggesting that 95 percent of businesses in the sector now use the technology. IAB UK released the findings in a new white paper, 'Powering Growth: [...]

Agencies describe tougher entry process as Cannes' new awards rules face their first test after a year of scandal

The automotive retail landscape has undergone a significant transformation in recent years. Today’s consumers are more informed, more connected, and more selective than... The post Why Dealers Need Omnichannel Marketing Now More Than Ever appeared first on Stream Companies.

We’re currently exploring likely winners at the various awards shows (and not just Cannes.) Here’s a promising (if left-field) entry, the winner of the ADC 105th Annual Awards in NYC, from HeimatTBWA Berlin, working with Tempomedia Berlin, on ‘No Project Without Drama’ for Hornbach. It also won Best of Discipline in Advertising, two ADC Gold [...]

There's an irony at the heart of modern marketing that the 2026 OAAA OOH Media Conference made impossible to ignore The post What the OOH Industry Got Right in Dallas  first appeared on OOH TODAY.

Fresh out of Dallas, OAAA President & CEO Anna Bager just delivered her 2026 State of the Industry...You can view the full keynote below. The post Anna Bager’s 2026 State of the OOH Industry Speech first appeared on OOH TODAY.

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The new campaign features a combination of high-impact digital-out-of-home (DOOH) placements, targeted experiential brand activations, and The post The Upfronts Are A Week-Long Metaphor first appeared on OOH TODAY.

Connected TV (CTV) has become one of the most significant shifts in modern advertising. Audiences continue to move toward streaming environments, premium inventory is expanding globally, and investment in CTV has steadily increased as a result. For broader context on how video and streaming are reshaping media consumption, see insights from Think with Google. However, [...]