Kantar Centers Leadership in the U.S. to Supercharge its Bet on AI
Kantar, a data firm with a long-standing foothold in the U.K., has shifted its center of power to the U.S. as it races to develop an AI-driven platform.
ProSieben Downgrades Outlook as Market Recovery Fails to Materialise
European broadcaster ProSiebenSat.1 has downgraded its outlook for the 2025 financial year, saying that current business conditions and forecast data suggest the second half of the year will be tougher than previously expected. The company is now aiming for full year revenues of between €3.65 billion - €3.80 billion, a decrease from its earlier forecast [...]
Big 12 Enters College Football Season as ‘A Different League’
Big 12 campaign with creative partner Translation shifts focus from conference realignment to the intersection of sports and culture.
DoohClick in Canada with Movia
expansion into airports is an exciting evolution of their business, and we’re proud to provide the technology to help them make the transition The post DoohClick in Canada with Movia first appeared on OOH TODAY.
How Sugar Enslaved the World
Now you know!
No More Sketchy Data: Why ‘Close Enough’ Won’t Work In Marketing’s AI Era
For a long time, marketers have gotten away with flying blind. Campaigns have been run on a patchwork of incomplete inputs across various platforms, missing key fields and rarely aligned goals. Brands didn’t question performance. As long as the top line and bottom line were fine, who cares how clean the data was? The consequence? [...]
Seasonal Billboard Hacks for Every Season
If you’re a small business owner or marketing professional, you know that timing is everything. Whether you’re running a local bakery, gym, auto shop, or boutique, connecting with your customers at the right moment can make all the difference. But here’s the challenge—keeping your advertising timely and relevant throughout the year without scrambling for last-minute [...]
Dimeola & O’Phelan Launch DeltaRomeo – A Next-Gen Studio Blending Tradition with AI-Powered Innovation
Industry veterans David Dimeola and Ryan O’Phelan have launched DeltaRomeo, a next-generation studio built for modern creative production—combining proven post-production expertise with generative AI that rapidly transforms ideas into fully realized visual worlds. Part elite creative unit, part innovation lab, DeltaRomeo officially opens its doors with a mission: to fuse world-class visual storytelling with new [...]
Best Buy Ads Dives Into Programmatic
Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer electronics chain’s retail media arm, on Tuesday announced a slate of new partnerships and new ad tech features that push it further into ad tech and data services. “There’s a recognition that the [...]
Smartly’s Laura Desmond Predicts a Renaissance for Creativity With AI
Unlike past changes, AI is accelerating everything.