Renting its compute is an enticing revenue stream, but challenges include building trust with a new batch of customers

The best marketers are doing less—and they don’t pay for attention.

Customers vote on a special flavor to be introduced to stores next year

The Premier League wants American soccer fans to know 'It's All Here.'

The company is the first to open up housing-intent data to Pinterest’s ad product.

Nielsen is used to abuse. “We get punched in the face for obvious reasons,” said Nielsen CEO Karthik Rao. “We’re the referee, we tell the score and people don’t like it – but it comes from a position of strength, and with this acquisition, we’re playing offense.” The acquisition he’s speaking of is Nielsen’s planned purchase [...]

Pinterest expanded tvScientific CEO and Co-Founder Jason Fairchild’s title to general manager of programmatic and affiliate. The title upgrade comes less than a year after Pinterest acquired the performance-focused CTV ad startup. The post Pinterest Names Jason Fairchild GM Of Programmatic And Affiliate appeared first on AdExchanger.

Ozone, the publisher sales house initially formed by an alliance of UK premium publishers, this morning announced a new partnership with publisher monetisation platform Content Ignite which will open up Ozone's demand and monetisation technology to Content Ignite's own publisher partners. Since it was founded as The Ozone Project back in 2018 by The Guardian, [...]

Brands seem to focus more and more on creating “moments”, which basically means ideas that don’t cost much but have a good chance of getting shared a lot on social media and even picked up by the press. McDonald’s UK’s latest version of this is to create customised sauce pots for weddings. It doesn’t sound [...]

The deal did not die because of the market. It died because the pipeline was The post How to Build a Sales Pipeline That Does Not Depend on Memory first appeared on OOH TODAY.