What a Structured OOH Sales Onboarding Actually Looks Like
In most independent OOH companies, onboarding looks like this: the new rep The post What a Structured OOH Sales Onboarding Actually Looks Like first appeared on OOH TODAY.
Andrew Lustigman and Barry Greenbaum to Present IIPS CLE Webinar on Creative Content Production Using AI
Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group, and Intellectual Property and Brand Management & Protection partner Barry Greenbaum will deliver a presentation for an International Intellectual Property Society (IIPS) CLE webinar entitled “Your AI Made a Great Ad. Your Lawyer has Questions!” [...]
Supergoop’s Lauren Weinberg on Mastering Human Centered-Marketing in an AI-Driven World
How to build a great marketing team in the age of tech transformation.
Outgoing Weber Shandwick CEO Jim O’Leary Joins Penta
O'Leary joins the advisory firm as North America CEO after Omnicom-IPG acquisition
Hinge Celebrates the Near Misses Behind Every Gen Z Love Story
'Can't Believe We Met on Hinge' is first campaign under new marketing leader Tamika Young.
MAA blast from the past: Harvey Nichols Cannes winner/adam&eve 2016
The ads we remember most fondly are perhaps the ones with no tech, just dialogue and humour. Many of us are sick to the back teeth of tech taking over the world and, in adland, dewy-eyed at the days when ads were funny – even if they were advertising tobacco. Here’s a Cannes Film Grand [...]
Retail Media + DOOH: The Future of Data-Driven Out-of-Home Advertising
There was a time when advertising channels operated in completely separate worlds. Television built awareness. Digital drove clicks. Retail stores sold products. And out-of-home advertising dominated physical visibility across cities. Each channel had its own budgets, measurement systems, and objectives. But that separation is rapidly disappearing. Today, consumers move seamlessly between digital and physical environments. [...]
Performance CTV’s Coming Supply Bottleneck Won’t Be Fixed by More Inventory
Alex Yip, Director of Product Strategy, AppsFlyer While performance teams often find good results in initial tests with CTV, things often break down when they start scaling campaigns up to serious budgets. The key issue here, says Alex Yip, Director of Product Strategy at AppsFlyer, is that the subset of CTV inventory which Read More
IAB UK Urges UK Government to Recognise Benefits of Digital Advertising Sector’s “Mainstream Deployment” of AI
IAB UK, a trady body for digital advertising, is urging government ministers to "seize opportunities" relating to the use of AI in the digital advertising industry, with IAB UK research suggesting that 95 percent of businesses in the sector now use the technology. IAB UK released the findings in a new white paper, 'Powering Growth: [...]
Agencies Say New Cannes Lions Entry Rules Are ‘Burdensome,’ But Necessary
Agencies describe tougher entry process as Cannes' new awards rules face their first test after a year of scandal