Every week, I attempt to curate a list of creative ads which break through clutter and information overload. In this week’s edition: ads from the US and Australia for Uber, a TVC for an e-commerce brand in Canada and more. Uber: master class in theme advertising and use of a medium Recently, I came across [...]

A new subscription bundle with Le Monde, coupled with the promise of AI translation, underscore its untapped international audience.

For years, brands have concentrated OOH (out-of-home) spend in London.  The UK capital still dominates, but the economics of media are changing. Regional cities now deliver unmatched reach at a lower cost. As Joe Lawson, Head of Commercial at 75Media says: “For too long, London has been seen as the only stage for high-impact out-of-home [...]

Nightly News closes the gap with WNT in the demo.

The AI advertising agents will need their own trade group eventually. For now, though, a bunch of companies are forming the Ad Context Protocol, or AdCP. The consortium of ad tech and AI ad software vendors aims to establish standard protocols for agentic solutions across the advertising supply chain to negotiate, plan and execute media [...]

This year’s contenders prove that experience isn’t just part of the marketing mix—it’s the heart of it.

Twenty ad tech firms launch the Ad Context Protocol to cut costs, boost transparency, and lay the groundwork for agentic advertising.

In today’s economic climate, every marketing dollar is under scrutiny. CMOs aren’t just required to build brands and grow demand; they’re expected to prove that their budgets drive measurable business value. And no one is more invested in that proof than the CFO. This dynamic plays out daily: CFOs pressing for clarity, CMOs under pressure [...]