Unilever is pivoting to a “social-first demand model,” arguing that an army of creators will replace the traditional advertising that had built its brands for half a century. 

Media buying appears stuck up to its neck in a contemporary version of Groundhog Day. Should media agencies give all the commission they earn from owners back to the client or should they not. If they don’t it’s media broking. This is the nub of a $100m claim against WPP brought by the former head [...]

Verification is moving beyond its traditional role as a protective shield. In today’s digital ad market, advertisers need to do more than avoid bad placements. They want clear evidence that verification drives performance – which, increasingly, means demonstrating that premium placements move the needle, says Lisa Utzschneider, CEO of verification provider Integral Ad Science, on [...]

Compassion Takes the Billboard The post The Best Billboard I Saw Today first appeared on OOH TODAY.

Now independent from Kantar Group, the company is evolving its approach to media measurement in the AI era

Two consumer economies have quietly taken shape in America. One still dines out regularly. The other group feels squeezed—and QSR (especially burgers and chicken) has become the primary battleground. The post Two Economies, One Battleground appeared first on The LOOMIS Agency.

After more than five decades in the category, In The Raw® is stripping away the excess and letting the brand speak for itself. The legacy sweetener brand is launching a full-scale masterbrand refresh, which represents a strategic reset that unifies the brand’s platform, portfolio architecture, and creative system under a single point of view. The [...]

The UK's Department for Digital, Culture, Media and Sport (DCMS) has today announced it is working on secondary legislation to implement the Media Act 2024, working to bring the more popular streaming services in the UK under Ofcom's regulation remit. The move will extend existing requirements around accessibility and content, which are currently directed at [...]

Liquid Death's latest collab is a Bluetooth-enabled urn that turns your Spotify listening habits into a personalized post-life playlist.

First of all Lloyds Bank was abandoning advertising to go all modishly digital when it departed adam&eveDDB, now it’s back advertising with a Publicis entity called Go (thought that was the influencer bit.) At the same time as handling Santander globally (although we haven’t seem much of that yet.) With Ewen McGregor signed to do [...]