For CTV advertisers, figuring out exactly which shows their ads ran in – and how that impacted performance – is still the Holy Grail. But streaming platforms typically share either self-declared content categories or incomplete show-level reporting after ad campaigns have run. In many cases, the best a buyer can expect is for the platform [...]
Hyundai's Atlas robot made its global World Cup debut.
12 OOH Employment Opportunities ...NYC, Dallas, Los Angeles, Denver; —Local Media Sales Exec; Miami —Ad Sales AE; Southern Illinois —Sales Manager The post —OOH Classifieds Today first appeared on OOH TODAY.
Opill, GRE, Buddig, MilkPEP, Amazon Prime, Finom, Ontario Beef, Tango
Strawberries and cream. Players in white. Well-dressed fans in linen and panama hats. It looks effortless, but Wimbledon’s elegance is the product of ruthlessly deliberate commercial engineering. Over at the World Cup, the naked commercialism of FIFA is more blatant: the new hydration breaks are booed, the stadium condiment crackdown is ridiculed, and Rexona has [...]
In this week's Week in Review: Viaplay sells its Dutch operations, ProSieben brings video podcasts to its Joyn streaming service, and WPP expands its Enterprise Solutions umbrella brand. Top Stories Viaplay Sells Dutch Operations to DPG Media's Videoland in Netherlands Exit Nordic media group Viaplay has agreed to sell its Dutch streaming and broadcasting operations [...]
Billups, UPS, WPP Media, Gb Outdoor, Horizon Media, Adams outdoor, Vector Media, ScreenCloud, Bauer Media, QMS, Limited Space, SmartOutdoor--be the first to congratulate these OOH movers! The post OOH Moves Today – 28 Moves This Week! first appeared on OOH TODAY.
Billboards by Global brand ... to help advertisers rethink the role billboards can play in modern media plans, offering creativity, planning and proof of effectiveness The post Global launches ‘Billboards by (You Guessed It) —Global’ first appeared on OOH TODAY.
250 Years of Independence. Still Can't Skip the Billboard. The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Visuals: https://getbehindthebillboard.com/episode-112-tom-richards Episode #112 features Tom Richards, Global CCO at 21GRAMS. Tom, alongside Frank Mazzola, has led 21GRAMS to be ranked as the world’s third most creative health agency. Prior to 21GRAMS, Tom had great success at Havas Lynx, leading them to win Healthcare Agency of the Year at Cannes in 2018. We started with [...]
