Influencer marketing used to be the squishy line on a media plan. Marketers would choose who to work with based on follower counts and gut feel. But now influencer is a performance channel – and creators are media channels in their own right, with loyal audiences, CPMs and measurement expectations to match. “If I’m a [...]
Tale of Two Webs As AI answer engines reshape how audiences discover journalism, The Economist is quietly preparing for what Josh Muncke, VP of generative AI calls “two versions of the web.” The publisher is testing stripped-down, agent readable content built for ChatGPT, Gemini and Claude, Digiday reports. “We want our marketing content to be [...]
With platforms like Google Ads and social media advertising, PPC allows businesses to reach specific audiences at the exact moment they are searching for relevant products or services. But to make the most of PPC, it’s important to understand how it works and how to optimize your campaigns for maximum ROI. The post How to Leverage the Power of PPC Advertising [...]
McCain and adam&eve in its various guises have made a formidable team, winning various awards on the way for both planning and creativity. Helps that it’s a good product of course. Now they’re taking on the formidable task of presenting boys and dads as, yes, actually nice; capable of a healthy relationship without beating up [...]
My top creative tips from the German school of taking the long way round Germany has a reputation for directness. We like things to work – ideally with a manual, a warranty and a stamped form. So you might expect the best German(ish) work this year to be very direct. But it is not. The [...]
Drachman M&A provided guidance and strategic advice from a position of total transparency and complete alignment with The post Adams Outdoor Acquires McWhorter South Carolina first appeared on OOH TODAY.
Unauthorized access to fixed ladders remains a persistent challenge, especially outdoor, and provides a proactive way to reduce unauthorized access while supporting The post A Smarter Solution for Fixed Ladder Security first appeared on OOH TODAY.
Dior and outdoors-- these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
The word “innovation” gets thrown around in every press release and new product announcement, but what does it actually mean? Carol Reed, Ogilvy’s new chief innovation officer, says one of the key elements of innovation is knowing what sort of companies to partner with – the “usual suspects,” like media, social and tech platforms, but [...]
Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed the fallout of Publicis Groupe’s $2.2 billion acquisition of LiveRamp over the weekend. Publicis has roughly doubled its market cap over the past four years, as other agency holdcos and ad tech businesses have struggled. [...]
