Microsoft Ad Chief Kya Sainsbury-Carter Departs; LinkedIn’s Matt Derella Takes Over

Microsoft’s top advertising executive, Kya Sainsbury-Carter, is leaving the company after three years in the role, to be replaced by LinkedIn ads exec Matt Derella.

By |2026-05-19T18:54:00-07:00May 19th, 2026|News|Comments Off on Microsoft Ad Chief Kya Sainsbury-Carter Departs; LinkedIn’s Matt Derella Takes Over

Week in Charts: PubMatic on the Impact of SME Budgets, Digital Video Grows Share of US TV/Video Ad Spend, and Brands Adopt AI Video Tools

In this week's Week in Charts, PubMatic on the impact of SME budgets, digital video grows share of US TV/video ad spend, and brands adopt AI video tools. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week   [...]

By |2026-05-19T11:54:37-07:00May 19th, 2026|News|Comments Off on Week in Charts: PubMatic on the Impact of SME Budgets, Digital Video Grows Share of US TV/Video Ad Spend, and Brands Adopt AI Video Tools

What Agentic TV Buying Really Means, According to Disney, YouTube, Netflix, and More

Ad leaders from Disney, YouTube, WBD, Fox, NBC, and more explain what to expect from AI in TV ad sales.

By |2026-05-19T10:45:49-07:00May 19th, 2026|News|Comments Off on What Agentic TV Buying Really Means, According to Disney, YouTube, Netflix, and More

Why Marketers Must Look for New Opportunities in ‘Cultural Time Zones’

A marketer’s playbook has many strategies for reaching an audience, but as consumers spend more time online—and with agentic platforms—live events and cultural moments should be a higher priority than ever before.

By |2026-05-19T10:45:45-07:00May 19th, 2026|News|Comments Off on Why Marketers Must Look for New Opportunities in ‘Cultural Time Zones’

The Trade Desk’s Jeff Green Made More Than Any Other Adtech CEO Last Year

Compensation among adtech CEOs varied sharply in 2025, with Jeff Green leading the pack at $27.4 million—while most peers earned far less and CEO-to-worker pay gaps across the sector remained below the median ratio seen in the S&P 500.

By |2026-05-19T05:07:39-07:00May 19th, 2026|News|Comments Off on The Trade Desk’s Jeff Green Made More Than Any Other Adtech CEO Last Year

What TV Broadcasters Can Learn From The Sidemen

British YouTuber collective the Sidemen In the early days of YouTube, there were plenty in the TV world who openly scoffed at the idea of creators on the nascent video platform offering serious competition for ad spend. The notion that broadcasters might one day take notes from social media-born stars would have been Read More

By |2026-05-19T05:03:22-07:00May 19th, 2026|News|Comments Off on What TV Broadcasters Can Learn From The Sidemen
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