JCPenney Takes Aim at Off-Price Retail With a Satirical Wellness Retreat
JCPenney wants consumers to reconsider the meaning of a good deal as they head into the busy fall shopping season.
NEWSLETTER: Advertising, Marketing & Promotions – August 17, 2026
Click here for the August 17, 2026 Newsletter
The Moving Neighbourhood Effect: How Cab Advertising Takes Brands Into the Streets Where Their Customers Actually Live??
The Moving Neighbourhood Effect Consumers do not spend their entire day in one location. They...
The Visual Ownership Effect: Why Consistent OOH Presence Can Make a Brand Feel Like It Belongs to a City??
The Visual Ownership Effect Cities have their own visual identities. Certain buildings, roads, landmarks and...
The Arrival-to-Action Window: How Airport Advertising Can Influence What Travellers Do After They Leave the Terminal??
Airport advertising does not have to end when travellers walk out of the terminal. The...
The Platform-to-Purchase Effect: How Metro Advertising Reaches Consumers During the Small Gaps Between Their Daily Decisions??
The Platform-to-Purchase Effect Metro journeys are filled with small gaps—waiting for a train, changing platforms,...
Germany Antitrust Regulator Forces Changes to Apple’s App Tracking Transparency
When Apple introduced its App Tracking Transparency (ATT) framework over five years ago, forcing apps distributed on Apple technology to ask for explicit permission to use the Identifier for Advertisers (IDFA) and track user behaviour, there were a number of recurrent complaints from the advertising world. App owners have had to collect consent through Apple's [...]
10 Gen Z Marketing Makeovers, And Whether They’re Working
From American Eagle to Gap to McDonald’s, here’s how some of marketing’s biggest Gen Z makeovers are performing.
Why GEO Scores Aren’t the Solution To Your Brand’s AI Engine Visibility
Optimizing for visibility alone can actively hurt the on-site experience
Performance Agency Chief Media Acquires 2 Firms to Beef up Amazon and TikTok Expertise
The deal comes as M&A for commerce firms grow.