Alliance Witan's latest campaign, 'Cyclist', creatively uses a countryside setting to illustrate financial concepts. The ad depicts a woman enjoying a ride through nature, encountering diverse flora and fauna. However, her journey is unexpectedly halted by the metaphorical force of inflation, humoro...
By Abirame Shanthakumar What is a Mobile Billboard? Mobile billboard advertising is known as mobile outdoor advertising or mobile billboard trucks. This refers to the use of super-sized vehicles to carry billboards advertising goods or services. The idea behind mobile billboard advertising is to catch the driver’s eye with vibrant graphics that promote specific products [...]
Cooper’s final 60 Minutes segment was about the clash between technology and the taxi industry.
Publishers are scrambling to reorient their commerce businesses after the tech giant also gut reporting tools.
Tim Castree takes over the role from Kofi Amoo-Gottfried
Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group, will participate in a panel entitled “The Changing Legal Landscape of Advertising on Social Media” as part of Practising Law Institute’s (PLI) Hot Topics in Advertising Law 2026 on June 10 at 10:30 A.M. in [...]
THE ORIGINAL? Swile Card (Lunch & leisure spendings) – 2021 « The most pointless card at the moment ». (Because this ad ran during covid19 lockdown) Agency : Steve Paris (France) LESS ORIGINAL WebBank Gemini / Bitcoin credit Card – 2026 « This card is pointless » (It does not distribute loyalty points) Agency : Quan [...]
a new digital OOH network consisting of 14 premium screens, including digital roadside billboards, full-motion terminal video walls, and LCD The post Ballyhoo Launches the Seattle Sound Digital Spectaculars first appeared on OOH TODAY.
There is a sentence that nearly every adult in America says approximately twice a week, has been saying for the entirety of their adult life, and will continue saying until they are dead. It is also, by some distance, the single most consequential sentence in consumer marketing, which is a
It’s the great irony of programmatic. The bidding is automated down to the millisecond, but the day-to-day work of running campaigns is still largely manual, from copying data between systems and reconciling reports to running QA checks and drafting explanations for clients when metrics don’t line up. “Inside of the platforms, it’s AI everywhere – but [...]
