The Mid-Year Marketing Checkup: 3 Areas to Review Now

The first six months of the year move fast. Campaigns launch, social posts go live, meetings fill the calendar, and suddenly it's July. Mid-year is actually a prime checkpoint; there's still enough runway to correct course, accelerate what's working, and set the stage for a strong Q4.  The post The Mid-Year Marketing Checkup: 3 Areas to Review Now appeared first on Stream Companies.

By |2026-07-07T13:57:28-07:00July 7th, 2026|News|Comments Off on The Mid-Year Marketing Checkup: 3 Areas to Review Now

This New Tool Is Built On Historical Data To Predict Marketers’ Future Performance

Hindsight is 20/20. But using hindsight to inform your future plans means better foresight, too. That’s the idea behind Blueprint, a campaign-planning tool built on over a decade of past campaign data. Strategus, the CTV-focused managed service provider, announced the launch of Blueprint on Tuesday. There are too many “disparate systems that sit alone” across [...]

By |2026-07-07T12:07:35-07:00July 7th, 2026|News|Comments Off on This New Tool Is Built On Historical Data To Predict Marketers’ Future Performance

European Telcos, Retailers, and Ad Tech Companies Form European Media Marketplace

This morning a coalition of major European telcos, retailers, data businesses and ad tech companies announced the formation of the European Media Marketplace, a new initiative designed to make it easier to buy ads across a number of major media owners using an array of advertiser-friendly datasets. The founding members of the European Media Marketplace [...]

By |2026-07-07T05:37:15-07:00July 7th, 2026|News|Comments Off on European Telcos, Retailers, and Ad Tech Companies Form European Media Marketplace

Old Spice and RCP Show How Smelling Great Can Change the Game

Old Spice, the iconic personal care brand, today launches its most significant UK brand campaign, “Smell Goes a Long Way.” This isn’t just about smelling good; it’s Old Spice showing that a truly great long-lasting scent gives young men an unexpected edge in life, transforming everyday challenges into triumphs. Created with RCP, the campaign shows [...]

By |2026-07-07T04:41:04-07:00July 7th, 2026|News|Comments Off on Old Spice and RCP Show How Smelling Great Can Change the Game

ADCE Creative Week 2026 Returns to Barcelona Connecting Europe’s Creative Community

The Art Directors Club of Europe (ADCE) returns to Barcelona from 17th to 20th of November 2026 for the second edition of ADCE Creative Week, a four-day festival that brings together Europe's creative community to exchange ideas, build relationships, and celebrate outstanding work. Hosted at DHub Barcelona, the festival will welcome more than 500 creatives from across the [...]

By |2026-07-07T04:41:03-07:00July 7th, 2026|News|Comments Off on ADCE Creative Week 2026 Returns to Barcelona Connecting Europe’s Creative Community
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