Doug Lauretano began his advertising career in the early noughts on the publisher side at titles such as Fortune, The Wall Street Journal and CNN Money. He spent a decade at supply-side programmatic players OpenX and Media.net before joining data and advertising company CivicScience in 2021. It was at CivicScience while developing a deal ID [...]
The accepted narrative says linear TV can no longer provide what modern advertisers want. The real story is more complicated. Fragmented linear audiences are harder to reach, but they’re not gone. Sophisticated targeting, measurement and optimization are harder to execute in linear, but not impossible. The bigger barrier is operational fragmentation. For all but the [...]
The automotive car MAXUS campaign shows why Geylang Serai outdoor advertising can do more than deliver visibility. The large format backlit display introduces the MAXUS MIFA 7 Elite eMPV and MIFA 9 Premium to families, motorists, shoppers and visitors moving through one of Singapore’s busiest community and retail corridors. More importantly, the format gives both [...]
The term “negative option” generally references subscriptions, automatic renewals, continuity plans, or other programs where consumers continue to be charged unless they cancel. However, a recent New York federal court held that unless a consumer unchecks a box, a one-time shipping protection fee that is automatically added to that consumer’s cart can also be a [...]
By Abirame Shanthakumar Introduction Airport lounge advertising is a more focused form of airport advertising. It gives brands access to travellers in a premium, calm, and attentive environment. Lounge placements allow brands to reach passengers while they are working, waiting, dining, or relaxing. Unlike busy terminal walkways, lounges are designed for comfort, and this gives [...]
Consumer mobility has quietly become one of the biggest forces shaping modern media planning. The old model, where people moved through the day in predictable patterns and media could be scheduled around fixed commutes, is no longer enough to explain how audiences behave. Remote work, hybrid schedules, travel recovery, and shifting urban foot traffic have [...]
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Discrimination over mental illness is a serious charge, especially when the accuser has died young and tragically.
Protect the innovation to own the category—and grow $300 into $8 million.
Shareholders' disapproval of proposed “golden parachute” provision won't bar LiveRamp execs from a big payout
