Chat To Cart As more people use AI chatbots for, well, everything, advertisers need to blow up their old playbook. Take product research. Brands have a tremendous opportunity to get in front of consumers as they move away from classic Google Search in favor of recommendations from AI, according to Debra Aho Williamson, founder of [...]
Vox Media will be split in two: CEO Jim Bankoff will lead the newly acquired titles, while president Ryan Pauley will oversee the remaining titles.
Cohen was most recently a senior broadcast producer for CNN’s Laura Coates Live.
The integration scores news programs on reliability and bias, giving buyers a more granular way to activate against inventory.
The retailer's ad business grew 51% year over year.
The media company is projecting another 22% growth in 2026 as it leans into cultural tentpoles to hedge against AI and traffic declines.
The nostalgia play kicks off the brand’s anniversary campaign from Wieden+Kennedy New York.
The love-in between JLR and WPP continues apace, with JLR (which makes Land Rovers, Range Rovers and Jaguars) confirming the appointment of the Britishp-own holding company, with the important addition of media planning and buying. WPP will handle the business on an outcome-based model although it’s not yet clear how this will work. Sell more [...]
The Times and The Sunday Times have a 240 year heritage of making sense of seismic moments in history. Calling on its reputation as a trusted and credible source of news, the news brand uses the presence of Digital Out of Home to demonstrate its legacy in a way that is visceral, location relevant and [...]
I am a bit irritated by those who just recently discovered it... OOH still lives, where humans actually live … The post Words on the Street: The Last Human Medium first appeared on OOH TODAY.
