OBIE Awards —Extended
Call for entries has been extended through July 17, 2026. The post OBIE Awards —Extended first appeared on OOH TODAY.
Maureen McCloskey Geraghty – Managing Director, OOH Investment at WPP Media
Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Maureen McCloskey Geraghty to discuss the evolution of out-of-home advertising, the mindset required to build a lasting career in media, and how leadership, hustle, and adaptability continue to shape the future of the industry.
BMO Celebrates Soccer in Toronto with ‘Grow The Game’ Campaign
BMO has launched a new campaign designed to transform Toronto into a vibrant celebration of soccer as the city prepares to host a major soccer tournament. The campaign, created in collaboration with TBWACanada, aims to engage fans across Toronto through various interactive and visual experiences, d...
5 Marketer Moves to Know This Week: Knix, Bayer, and More
A weekly roundup of the biggest U.S. and global marketing leadership appointments.
Week in Review: McLachlan Leaves ITV, European Publishers Seek £550 Million in Damages From Google, and Berenberg Gets Bullish on Holdcos
In this week's Week in Review: Rhys McLachlan to leave ITV, European publishers seek £550 million in damages from Google, and Berenberg gets bullish on agency holdcos' AI prospects. Top Stories Rhys McLachlan Set to Depart from ITV Rhys McLachlan, ITV's Director of Addressable Advertising, confirmed to VideoWeek that he is set to depart from [...]
Fox’s full-screen ads during World Cup hydration breaks cause dismay in US: ‘Absolute nonsense’
Breaks have been added at World Cup for player safety Fox missed small amount of action during break Fox is facing criticism from fans in the US after introducing full-screen adverts while players take hydration breaks during its World Cup broadcasts. Fifa introduced the three-minute breaks for the World Cup amid fears that players could [...]
Not Coming to a Retailer Near You – Surveillance Pricing Faces Its Latest Legislative Hurdle
On June 4, 2026, the New York legislature passed the One Fair Price Act. If signed into law by Governor Kathy Hochul, the One Fair Price Act would ban surveillance pricing in New York and prohibit the use of consumers’ personal data to set individualized, algorithmically determined prices. This would ensure all individuals are charged [...]
What Platforms Say Will Bring Bigger Ad Budgets To Digital Audio
Streaming audio and podcasts are already a consumer staple. But advertisers still spend relatively little of their budgets on podcast and streaming music ads, while programmatic workflows and automation have yet to close the gap between ad spend and audience engagement. Today, digital audio represents about 30% of media consumption for the average American adult, [...]
Programmatic TV Home Screens And Gaming Ads For Kids
How can companies put ads in new places, but still get the user experience right? Smart TV home screens, like Samsung, are adding programmatic ads. Roblox will show ads to kids under 13. We look at the challenges and opportunities faced by platforms expanding their ad footprint. The post Programmatic TV Home Screens And Gaming [...]
Absolut Gives Madonna the Icon Treatment For Her Dance Floor Comeback
Absolut has added Madonna to its long list of celebrated artistic collaborators ahead of her Confessions II album release.