For years, publishers have heard the same advice: First-party data is the key to unlocking demand from digital advertisers. That’s even more true now as agentic AI reshapes ad buying. Publisher data on audience behavior is gold for training AI ad optimization engines, and publishers like Future are building their own AI solutions to capitalize [...]
The UK's culture secretary Lisa Nandy today announced the launch of a new government strategy to protect the future of local news, which will include a £12 million fund to fuel local media's digital innovation, and government commitments to invest ad spend in regional media. In a statement set to be delivered at the Society [...]
Data flows where paste once dried. ...canvases have changed to glowing screens, changing every 8 seconds, where paper once hung The post When Posters Ruled the Streets first appeared on OOH TODAY.
Small service businesses often struggle to turn website visitors into paying customers. Blogging offers a proven solution. Companies that maintain consistent blogs generate 67% more leads than those without one.... The post Why Websites Need Blogging: 67% More Leads & Higher ROI appeared first on PGN Agency.
CPG brands are all in on AI; The Washington Post tries dynamic pricing; and Buzzfeed has officially lost its edge. The post Gen AI’s Empty Calories; WaPo Subs Pay What The Algorithm Says appeared first on AdExchanger.
For much of advertising history the chief executive of a network agency has been described primarily as the person responsible for growth, operational discipline and predictable financial performance across a complex organisation serving multiple clients and markets. Those responsibilities are real and necessary, particularly inside global networks managing complex client relationships and financial accountability. Yet [...]
When fuel prices rise, restaurant traffic tends to fall in almost inverse proportion. QSR marketing calendars should focus on value. The post When gas prices go up, QSR traffic goes down. appeared first on The LOOMIS Agency.
Uniqlo Threads Its Way Into Williamsburg The post The Best Billboard I Saw Today first appeared on OOH TODAY.
At a panel on the future of work, economists, technologists, and policymakers debated whether AI will hollow out the middle class or simply accelerate trends already underway.
