This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first time since 2023. The post MFA Ad Spend Is Increasing. Is AI Slop To Blame? appeared first on AdExchanger.
Criteo In Play-O Two private investment firms, Vista Equity Partners and Quinti Capital, have submitted a bid to acquire Criteo, Reuters reports. Criteo hasn’t reacted to the report publicly, nor have its executives decided on a response to the offer, which presumably would entail delisting from the Nasdaq. Regardless, the deal would require approval by [...]
Get back to making marketing that moves product by talking to people.
There’s something comforting about every neighborhood grocery store. The scent of freshly baked bread, the colorful display of seasonal fruits, and handwritten specials attract hundreds and thousands of buyers every month to buy something or the other. For businesses looking to reach a wide customer base, grocery stores offer steady foot traffic, making them one [...]
Ask ten business owners what they pay for local SEO, and you’ll get ten different answers, some of them wildly different from the next. One may pay around $400 a month and swear by it. Another handed an agency closer to $2,500 and isn’t sure what changed. So what’s the actual number? That’s the frustrating [...]
A barbershop in Austin doesn’t need to outrank every barber in the country. It needs to show up when someone three miles away searches “barbershop near me” on a Saturday morning. That’s local SEO in its simplest form. And for small businesses across the USA, it’s become the single most cost-effective way to bring in [...]
Total European digital ad spend grew by 10.5 percent in 2025 to reach €131.1 billion, according to IAB Europe's latest edition of its AdEx Benchmark Study, and as has consistently been the case in recent years, video is one of the primary drivers of growth. In fact, IAB Europe's latest data shows that video now [...]
In this week's Week in Charts, Sky and ITV to take 44 percent market share, FAST viewing varies across markets, and AI use in creative measurement is lagging. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week [...]
The first six months of the year move fast. Campaigns launch, social posts go live, meetings fill the calendar, and suddenly it's July. Mid-year is actually a prime checkpoint; there's still enough runway to correct course, accelerate what's working, and set the stage for a strong Q4. The post The Mid-Year Marketing Checkup: 3 Areas to Review Now appeared first on Stream Companies.
Fox News remained the most-watched cable network in primetime and total day.
