‘Switzerland Is No Longer Neutral’: LiveRamp Faces Risk of Client Pullback Under Publicis

Observers say agencies won't want to share client and proprietary data with a competitor

By |2026-05-20T15:29:17-07:00May 20th, 2026|News|Comments Off on ‘Switzerland Is No Longer Neutral’: LiveRamp Faces Risk of Client Pullback Under Publicis

Earned Media Gets a Strong Call Out as Cresta Awards Reveal 2026 Jury Chair

Kate Stanners has been announced as the Jury Chair of the 2026 Cresta Awards. “We are so delighted that Kate has taken on this position,” commented Lewis Blackwell, CEO of Creative Standards International, the organisation behind Cresta. “With her own extensive great creative output, that of the teams she has led, and her broad and [...]

By |2026-05-20T14:42:53-07:00May 20th, 2026|News|Comments Off on Earned Media Gets a Strong Call Out as Cresta Awards Reveal 2026 Jury Chair

VML New York Named Agency of the Year In 2026 One Show Global Creative Rankings

Based on point totals for wins last week at  2026 One Show, VML New York was named Agency of the Year in The One Show 2026 Global Creative Rankings. Highlights of The One Show 2026 Global Creative Rankings are as follows (click the category links to view the full list for each): Agency Rankings 1. VML [...]

By |2026-05-20T14:42:52-07:00May 20th, 2026|News|Comments Off on VML New York Named Agency of the Year In 2026 One Show Global Creative Rankings

LiveRamp’s Data Gives Publicis a New Way Into Commerce Media and Agentic AI

Publicis Groupe's $2.2 billion acquisition of data firm LiveRamp could help the holding company better compete in a commerce media landscape dominated by Amazon.

By |2026-05-20T12:57:35-07:00May 20th, 2026|News|Comments Off on LiveRamp’s Data Gives Publicis a New Way Into Commerce Media and Agentic AI

Omnicom’s John Wren Made More Than Double All Other Advertising Holdco CEOs Combined in 2025

Omnicom CEO John Wren earned nearly $70 million in 2025—more than twice the combined pay of every other major advertising holdco CEO, with Publicis' Arthur Sadoun trailing as the next-highest earner at $9.4 million.

By |2026-05-20T12:57:34-07:00May 20th, 2026|News|Comments Off on Omnicom’s John Wren Made More Than Double All Other Advertising Holdco CEOs Combined in 2025

Google Challenges Amazon With New Native Checkout, Rolls Out AI Ad ‘Explainers’

Google is standing up infrastructure that lets consumers shop from countless merchants without leaving its properties, whether they’re watching videos on YouTube, browsing on Search, or querying the Gemini app. […]

By |2026-05-20T12:57:33-07:00May 20th, 2026|News|Comments Off on Google Challenges Amazon With New Native Checkout, Rolls Out AI Ad ‘Explainers’

Can Text Only Billboard Advertising Still Work in Singapore

Yes, text only billboard advertising can still work in Singapore. In some cases, it works better than image-heavy creative. That is because OOH advertising Singapore is often consumed at speed. People do not stand still and study a billboard like a magazine ad. They see it from moving vehicles, while crossing junctions, during commutes, or [...]

By |2026-05-20T12:18:30-07:00May 20th, 2026|News|Comments Off on Can Text Only Billboard Advertising Still Work in Singapore
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