Dirk-Jan van Hameren’s first day at Whoop is July 20th.

You wouldn’t accept paying for a Big Mac (le Big Mac?) and getting a single chicken nugget. But that’s essentially what a lot of marketers are doing with their digital ad budgets, says Sameer Amin, VP of data-driven marketing and media at consumer goods giant Reckitt, on this week’s episode of AdExchanger Talks, recorded live [...]

Adobe paid $540 million to buy video DSP TubeMogul in 2016 with plans to build a programmatic advertising powerhouse inside one of the world’s largest marketing clouds. But that promise has gone largely unfulfilled during the 10 years since. Until now, perhaps. Last week, Adobe Advertising announced the general release of its own Custom Algorithms [...]

The biggest story isn't the number you're celebrating... It's the one you're not measuring The post OOH Revenue Is Up — So Why Are We Losing Ground? first appeared on OOH TODAY.

They may have been unethical, potentially dangerous and somewhat sexist … but each of these classic adverts, from the PG Tips chimps to the Tango slapper, caught the public’s imagination Baldy Man, Gold Blend flirters and mash-mad Martians: TV’s golden age ads

As the History of Advertising Trust turns 50, our writer revels in its vast archive, remembering the bread boy on his bike, the suggestive coffee-drinkers and the Hamlet smoker adjusting his comb-over • Iconic British adverts – in pictures Hanging over the toilet in the gents’ loos at the History of Advertising Trust’s archive in [...]

As dating app fatigue meets rising AI mistrust, Hinge's CMO bets on authentic human storytelling.

Talon, the world’s leading independent Out of Home (OOH) agency, has acquired OOH specialist The post Talon acquires PJX Media first appeared on OOH TODAY.

donated billboard and digital out-of-home inventory to honor veterans, all active military personnel, first responders, nurses, and 911 dispatchers The post OOH Is Helping Veteran Tickets Foundation and 1st Tix Reach Millions  first appeared on OOH TODAY.

Atlanta's Ultimate Match-Day Backdrop The post The Best Billboard I Saw Today first appeared on OOH TODAY.