Nominations for 2026 ADWEEK Brand Genius are officially open. For decades, ADWEEK’s Brand Genius awards have honored the luminaries and leaders redefining the rules of brand building. From marketers to […]
Intersection x MSUFCU's Chicago OOH campaign drove an 8.6x overall lift in branch visitation; through StreetMetrics' offering of isolated exposure by time we uncovered peak campaign performance The post Understanding the When: StreetMetrics Data Guided Smarter MSUFCU Media Targeting first appeared on OOH TODAY.
Street Media Group announce a partnership with Victor Outdoor, expanding its OOH footprint across central and eastern Nebraska, including the Omaha The post Street Media Partnership with Victor first appeared on OOH TODAY.
Burger King is taking a page from Domino’s 2009 playbook and reinvigorating the brand by focusing on improving its food, customer service, and overall restaurant experience. To highlight the changes underway, Burger King premiered its brand reset commercial, which introduces the new brand platform, “There’s a New King, and it’s You,” during the Oscars on Sunday night. [...]
Amit Patel had been a longtime user of MyFitnessPal, a health and nutrition tracking app, before joining a year ago as CRO. One of the reasons he joined, Patel told AdExchanger, is that he felt there was “untapped potential” in the app’s approach to advertising. Fast-forward to today, and MyFitnessPal has just announced the launch [...]
The 2026 Oscars take a viewership dip.
In this week's Week in Charts, Stagwell's Mark Penn on the state of holdcos, AI concerns top IAB Europe challenges, and "subscription cycling" on the rise. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the [...]
Last week, the Federal Trade Commission (FTC) announced it is sending warning letters to 97 auto dealership groups nationwide, reminding them that the price they advertise to consumers must reflect the total price consumers will be required to pay for the vehicle—including all mandatory fees but excluding taxes. According to the FTC, advertising a price that does...
Turning stock car racing into a lifestyle brand.
Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group, and Branding Department associate Morgan Spina will deliver a presentation for a myLawCLE webinar entitled “Sweepstakes, Contests, and Giveaways: Mastering the Legal and Regulatory Landscape 2026” on March 19 at 1:00 P.M. EST.
