Compliance with complex and sometimes inconsistent federal and state legal requirements for automatic renewal/continuity programs continues to present challenges to marketers. On the federal side, the applicable legal standards continue to whipsaw.
Taking on a big new job when there’s a major merger in the wings is always going to be a risky business but life at what used to be IPG’s McCann in the UK and is now part of Omnicom looks hazardous in the extreme. Now CCO Emiliano González De Pietri is leaving just four [...]
Lamar Advertising Company, Adams Outdoor, Sony Pictures Entertainment, GMMB, OUTFRONT Media, NBCUniversal Media, LLC, Banton Media, Simon Property Group, Outfront Media, JCDecaux, EZBannerz, Zimmerman Advertising, International Risk Management Institute, Inc., Publicis Media, Paramount+ -mark these milestone moments in OOH. The post ABCD+ 18 Anniversaries and 64 Birthdays This Week! first appeared on OOH TODAY.
Using machine learning to automate and optimize ads is familiar to publishers. For years, this tech has helped publishers tune floors and serve the best ads behind the scenes. Now, publishers are exploring automation and optimization through agentic AI. Many publishers have identified a similar use case: sales agents who actively make decisions in the [...]
IAB Sweden kicked Meta out. The UK gave it a Gold Standard certificate. The gap between those two decisions is where you’ll find everything wrong with how digital advertising governs itself. Is there anything those genius Swedes can’t do? Two years of shared parental leave. Mindful twice-daily coffee and conversation. Eurovision bangers. And now, apparently, [...]
The festival, despite its breadth, still managed to coalesce around a few themes.
When one hears “agent” these days, one automatically thinks “AI” – but that’s not what this story is about. This is a story about how agencies are losing what makes them agents – as in, putting the interests of their clients first. Ad agency holding companies are among the most adaptable businesses out there. In recent [...]
Tech giant Meta has consistently found itself in hot water in recent months following a series of reports and news stories highlighting the volume of scam ads which are run on its platforms. And a fresh report from Reuters this morning suggests that despite pressure from regulators, the company is still failing to adequately filter [...]
When William Grant & Sons introduced Glenfiddich to the American market in 1963, the Scottish distiller was taking a big risk. Americans liked blended scotch—brands like J&B, for example, which […]
