Getting attention is one thing. Knowing how much of it an ad needs to drive brand recognition is something else entirely. Attention intelligence platform xpln.ai is making it its business to know the difference. The startup launched in 2022 with two core products, CEO and Co-Founder Fabien Magalon told AdExchanger: an attention measurement solution that [...]
Reebok's new campaign starring rookies aims to reestablish the brand in basketball culture.
Shared Minnesota ties helped the Stagwell agency beat out competitors to guide the airline's brand through complex ownership shift
It turns out that there is another family that has been growing an Outdoor Advertising company not too far down the road from us. The post Lamar Acquires 782 Outdoor Advertising Displays from Bayou Signs first appeared on OOH TODAY.
Six ads are shortlisted for Outstanding Commercial at the 2026 Emmy Awards.
Delta, DoorDash, E.lf, PayPal, Meta, and Whoop have made major marketing leadership moves this year.
The best part of Cannes has never been the yachts. It's the people standing on them. The post Cannes Lions —Where Relationships Begin first appeared on OOH TODAY.
That scenario is not rare. It is one of the most common and costly patterns in OOH sales. And it almost never gets diagnosed correctly. The post The Discovery Call Is Not a One-Time Event first appeared on OOH TODAY.
Adams Outdoor Advertising, OutdoorAds, LLC, Lamar Advertising, Clear Channel Outdoor, Solomon Partners, Crowley Webb, Datonics LLC, Bethesda Central Farm Market, National CineMedia (NCM), Lamar Advertising Company, StackaWraps® Global, Intersection Co., National Retail Solutions (NRS Plus), Brawley Real Estate & Management, DeKalb County School System -mark these milestone moments in OOH. The post ABCD+ 12 Anniversaries, [...]
Where Every Win Becomes a Citywide Spectacle The post The Best Billboard I Saw Today first appeared on OOH TODAY.
