The Atlantic Takes Its Journalism to Sea in Three-Year Cruise Ship Partnership
The deal will boost both ad revenue and subscriptions, which grew by 300,000 in the last year.
VCCP and Primark go ‘shockingly chic’ for spring campaign
Primark is one of the UK’s high street success stories, and while their fast fashion might not be to everyone’s taste, the affordable prices and decent designs make the brand pretty popular. VCCP’s latest work for the brand leans in to aself-deprecation and plays with the idea that Primark clothing is “shockingly chic” for the [...]
TV’s Training Offerings for Agencies Are “Outdated for the Modern Market” – Buy-Side View with Anything is Possible’s Matt Towle
Heavy LinkedIn users may have noticed agency staff getting trained up and ultimately advocating for the platform's video capabilities. Matt Towle, Head of Broadcast at Anything is Possible, says the TV world needs its own training offerings to compete with the platforms, where broadcasters and sales houses help buyers navigate the CTV ecosystem. In this [...]
Why TikTok Is the First Screen for Tentpole Moments in 2026
As brands plan for 2026, their calendars are already anchored around major global events. The Winter Olympics. The Super Bowl. The FIFA World Cup. Prime Day. Black Friday. The holiday season. These moments will command attention and investment. But the way audiences experience them has fundamentally changed. Tentpole events no longer begin when the broadcast [...]
George Parker: the outrageous cost of political advertising
It ain’t cheap and it ain’t without its hazards. In the US for example, a candidate who won election to Congress in 2025 spent an average $3.07 million; in the Senate, the average spending for winning candidates was $29.19 million. The upcoming 2026 mid-terms and 2028 national elections will undoubtedly dwarf those amounts. Meanwhile, over [...]
The New Data Buyer In Town; The Old Agency Buyer Of AI
The FBI wants your data; Agency-owned AI platforms may not be long for this world; and how much data is too much, anyway? The post The New Data Buyer In Town; The Old Agency Buyer Of AI appeared first on AdExchanger.
Hiring for Director of Operations—OOH Classifieds Today
...Provide comprehensive operational support to the VP of Operations and Account Managers in the planning, execution, and post‑execution The post Hiring for Director of Operations—OOH Classifieds Today first appeared on OOH TODAY.
British Airways, Sprite and more: best new creative ads
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere trying to create clutter-breaking creative ads. This week: ads from British Airways, Sprite, Flipkart and more. British Airways: An Original British Briefing The airline safety video could become a genre by itself in [...]
Greece gave the world the language of democracy.That doesn’t mean it still speaks it fluently.
The latest rankings place Greece near the bottom of the EU.Not shocking. What matters is the gap they point to. We still lean on the origin story. The birthplace. The inheritance.As if that carries forward on its own.It doesn’t. What matters is how power behaves on an ordinary day.Not in speeches. In decisions.Which rules get [...]
Step Into Spring: Why Q2 Is the Right Time to Take Your Marketing Outdoors
As spring draws people outdoors, brands have a unique opportunity to connect beyond the screen. With increased footfall and a growing appetite for real-world experiences, billboard advertising becomes a powerful tool to capture attention, build trust, and create lasting impressions in high-traffic environments. The post Step Into Spring: Why Q2 Is the Right Time to [...]