Google Wants To Do Your Shopping For You At GML This Year

This week I am virtually reporting on the goings-on at Mountain Village, California, where Google is hosting its Google Marketing Live event. I happened to be in Las Vegas for AdExchanger’s Programmatic AI show. I much regret not being able to hop over to the Sweets & Snacks Expo, also happening in Vegas right now. [...]

By |2026-05-22T02:14:22-07:00May 22nd, 2026|News|Comments Off on Google Wants To Do Your Shopping For You At GML This Year

AI Needs Humans In The Lead, Not Just In The Loop, Says JPMorgan Chase Programmatic Lead

Hot take: Sometimes, having more guardrails isn’t a limitation. Instead, the added responsibilities can actually make automation easier, according to Melissa Bonnick, EVP, head of programmatic for JPMorgan Chase. As a financial services company, JPMorgan Chase is beholden to stricter rules than brands in most other verticals. But those restrictions make it easy to communicate [...]

By |2026-05-22T02:14:21-07:00May 22nd, 2026|News|Comments Off on AI Needs Humans In The Lead, Not Just In The Loop, Says JPMorgan Chase Programmatic Lead

MAA Ad of the Week: McCain from adam&eveTBWA

It may be adam&eveTBWA these days but the old adam&eve lives on in an admirably consistent campaign for McCain. Like most such these days it probably depends on yards of research showing how dads and male offspring struggle to bond but, actually, it’s mostly about getting on with your kids. Over chips. This sort of [...]

By |2026-05-22T01:03:35-07:00May 22nd, 2026|News|Comments Off on MAA Ad of the Week: McCain from adam&eveTBWA

Phoenix OOH Company Acquires Boulevard Outdoor and Plans Valley Expansion

27 Downtown Phoenix Faces, Plus a Pipeline of New Valley Builds, Signals Deep Commitment to the Local Market The post Phoenix OOH Company Acquires Boulevard Outdoor and Plans Valley Expansion first appeared on OOH TODAY.

By |2026-05-21T23:09:00-07:00May 21st, 2026|News|Comments Off on Phoenix OOH Company Acquires Boulevard Outdoor and Plans Valley Expansion

VIOOH Expands Canadian DOOH with VENDO Partnership

partnership delivers access to over 550 digital outdoor billboards across more than 125 Canadian markets, with 33 screens currently enabled for programmatic DOOH. The post VIOOH Expands Canadian DOOH with VENDO Partnership first appeared on OOH TODAY.

By |2026-05-21T23:08:59-07:00May 21st, 2026|News|Comments Off on VIOOH Expands Canadian DOOH with VENDO Partnership
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