In the wise words of Spider-Man, with great power comes great responsibility. Nowhere is this more true, perhaps, than in the tech industry. In just a couple of years, consumers have become “AI native,” said Anda Gansca, CEO and co-founder of customer journey intelligence platform Knotch. This means that consumers have higher standards for the [...]
Publicis Groupe CEO Arthur Sadoun has a talent for grabbing headlines, and this latest stunt is a clever ruse to get clients (and press) interested ahead of the Cannes festival. It’s a short film which asks, “Have we gone too far?” in making overblown claims to clients in order to win business. The film has [...]
There is a potentially seismic shift happening underneath programmatic exchanges, as more ad bidders experiment with placing their AI models or decision-making algorithms in cloud-based container tech that lets those decisions happen at the SSP. Using an SSP’s container means the advertiser gets to observe and bid on a far greater amount of total SSP [...]
Papa Johns tapped NBCUniversal, Instacart and the dentsu-owned media agency Carat for help reaching consumers when they’re low on groceries – and thus more likely to be swayed by a mouth-watering ad. The post Papa Johns Can Predict When Your Fridge Is Empty appeared first on AdExchanger.
Earlier this year, I wrote in AdExchanger about the 20% to 30% of programmatic video spend that gets lost in the gap between what inventory labels promise and what the actual viewing experience delivers. My core argument was simple. Video buying systems have become exceptionally good at scaling impressions, but far less effective at distinguishing [...]
There are still a lot of ad tech companies out there that assume “data broker” is a label that applies to someone else. Well, Tom Kemp, executive director of CalPrivacy, suggests that they take a closer look at the statute. CalPrivacy is the official nickname for the California Privacy Protection Agency (CPPA), the only dedicated [...]
