Week of August 18 Evening News Ratings: NBC and CBS Have Growth
CBS News rose in total viewers, and Nightly News gained in the Adults 25-54 demo.
Magnite Is Making Pause Ads Available To Buy Programmatically
Magnite is making a play for pause ads. On Tuesday, the advertising platform announced the introduction of pause ads into its SSP. The post Magnite Is Making Pause Ads Available To Buy Programmatically appeared first on AdExchanger.
BBC Studios Names Jon Otto SVP of North America Ad Sales
He will report to James Wildbore, svp and general manager of ad sales globally.
How to Start an Advertising Agency: Expert Advice
Planning to start an advertising agency in Pune? Great! It seems you have the creative spark, strategic vision, and capabilities to turn ideas into opportunities for your clients. Besides, you’ve chosen just the right time to venture out into the world of advertising. The Indian economy is growing unprecedentedly. It is also about to become… Read [...]
Spotify’s New Ads Celebrate Music’s Wildest Fan Rituals
Spotify celebrates diehard fans of Bad Bunny, Pitbull, Charli XCX, and more
New York Times changes channels with new agency Isle of Any
A new brand campaign and positioning from The New York Times is quite a big deal, especially with a new agency after a long and productive relationship with Droga5. ‘It’s your World to Understand’ is from Isle of Any, formed earlier this year by Laurie Howell and Toby Treyer-Evans. There’s continuity there as the two [...]
The Unsung Hero Of Ad Tech’s AI Revolution: The Cloud
Since ChatGPT exploded into public consciousness, the conversation in ad tech has centered around AI. Generative tools, predictive models, attention algorithms: AI now touches nearly every part of the ecosystem, from media planning and creative to optimization and reporting. But while AI captures the spotlight, another foundational technology has quietly enabled much of this progress: [...]
King’s Hawaiian Is Upgrading Travelers’ Flight Fits at Chicago O’Hare
The bread maker is celebrating its logo relaunch with a new clothing line known as Softwear Sets.
VaynerMedia Becomes Social and Media AOR for H&R Block
VaynerMedia has been named H&R Block’s social and media agency of record, expanding a relationship that began with organic social in 2024.
BAHC, BAHC, Baby
OUTFRONT Partners with Bay Area Host Committee to Unlock Next-Level Brand Experiences for Super Bowl LX and World Cup in 2026 The post BAHC, BAHC, Baby first appeared on OOH TODAY.