Media measurement and verification platform Integral Ad Science (IAS) announced today it has entered into a definitive agreement to be acquired by private equity firm Novacap in an all-cash transaction worth around $1.9 billion. The ad tech firm says that Novacap's investment will position IAS for further growth, and help it continue to invest in [...]
Fox News' new weekend lineup has a strong debut.
Is a divestiture of Google’s publisher ad server and ad exchange products is necessary – or impossible? During day two of the remedies phase of the DOJ's ad tech antitrust trial, both sides went through a grueling back-and-forth about the fug=ture of Google Ad Manager. The post DOJ v. Google: Judge Brinkema Calls For Less [...]
Nexstar is in talks with The Walt Disney Company over Jimmy Kimmel Live
It’s almost impossible to move for influencers online – and even on TV reality shows like Strictly Come Dancing, where YouTuber George Clarke (pictured) is on this year. This week we also learn that they have their own All Party Parliamentary Group to represent them, and 61 % of marketers plan to increase their spent [...]
How legacy tech companies are navigating rapid innovation.
Pitching remains the lifeblood of agencies – a welcome transfusion of new business or a draining malaise – and The Great Pitch company has added to its team with agency veteran Laura Holme as business development and growth consultant for the UK. Holme (left) has worked with a number of top level agencies including Dentsu, [...]
Brands will soon be able to buy video ads on gas pumps at Middle America's favorite pizza-and-fuel shop.
When recorded effectively, traffic flow does more than make a photo or video visually appealing, it demonstrates the true value of the billboard The post Capturing Motion: The Role of Traffic Flow first appeared on OOH TODAY.
Al Jazeera Untangles
