Whiskey Bear is excited to welcome Brian Pineda to its roster of diverse creatives. An award-winning director and photographer with over 15 years of experience in travel and lifestyle work, Brian is known for rich, narrative-driven visuals that blend authenticity with cinematic storytelling. “Brian's a thoughtful collaborator and a fantastic storyteller. He has the natural ability to take [...]
Today marks an important moment for AdQuick, and for the future of out-of-home advertising. We’re proud to announce an exclusive multi-year commercial partnership with OUTFRONT Media, one of the largest and most trusted IRL media companies in the United States. As part of this collaboration, OUTFRONT will
Following a tumultous year and a change of leadership for WPP, the UK agency giant this morning unveiled its new strategy for the next three years, in efforts to simplify and integrate client proposition, restore growth, and drive long-term value for clients, talent and shareholders. The multi-year plan, named ‘Elevate28’, aims to transform WPP's structure [...]
CBS Mornings saw double-digit growth in the prized Adults 25-54 demo.
From WPP Creative to cuts, here's what CEO Cindy Rose told investors about her plan to revive the struggling holdco.
The network also announced that Ali Velshi has become its chief data reporter.
WPP didn’t lose 64% of its value because it overspent, but lost it because the holding company model was built on coordination scarcity. For decades, global brands needed an intermediary to orchestrate creative, media and production across markets. That orchestration was complex, expensive and hard to replicate. The margin made sense. AI has reduced the [...]
CEO Cindy Rose unveiled a $675 million annual cost-cutting drive and launched WPP Creative.
Group aims to be ‘simpler, lower-cost, AI-enabled business’ and achieve £500m of annual savings by 2028 The beleaguered advertising group WPP has announced a radical restructure to counter the threat posed by the AI revolution, including merging its ad agencies and cutting jobs. Aiming to be “a simpler, lower-cost, AI-enabled business”, the London-based company laid [...]
Adams Outdoor acquires strategic Digital Outdoor assets in North Carolina from Cameron Outdoor KALIL & CO., INC. was the Exclusive Broker for this transaction. The post Adams Outdoor Acquires from Cameron Outdoor first appeared on OOH TODAY.
