Why Is Hearst Buying So Many Texas Newspapers?
In this edition of On Background, the 138-year-old media giant might be the only one still trying to get into the news business these days.
The 8 Most Common Mistakes Salons Make With Ads
… (and How to Fix Them) Ads can be a secret weapon or mystery box. Many owners throw cash at “getting the word out” only to wonder why their chairs are still empty. It’s clear that advertising is crucial especially for local businesses. So where is the disconnect? Spoiler alert: it’s not that advertising doesn’t [...]
The big stink: is ‘genital anxiety’ behind the rapid rise of whole-body deodorants?
In the past we would just deodorise our armpits, but now a huge wave of products are aimed at our most intimate areas. Do these serve a need – or just encourage paranoia? Earlier this year, the deodorant brand Sure launched a product to be used on “ta-tas”, “trotters”, and “marbles” (AKA breasts, feet and [...]
Fox News Weekend Update: Howard Kurtz Loses Sunday Show, Big Weekend Expands
Kurtz will remain at the network, transitioning to a political media analyst role.
Week of Sept. 1 Evening News Ratings: Post-Labor Day Gains for ABC News, NBC News
NBC Nightly News had a double-digit jump in the Adults 25-54 demo.
Health Care DSP DeepIntent Sells $637 Million Majority Stake To PE Firm Vitruvian Partners
A dose of private equity is apparently just what the doctor ordered. On Tuesday, UK-based PE firm Vitruvian Partners made a $637 million strategic investment in DeepIntent, a health care-focused demand-side platform that specializes in helping pharma brands reach patients and providers using programmatic advertising. Although Vitruvian’s portfolio includes a bunch of software, consumer tech [...]
Ad-Supported SVOD’s UK Reach Has Tripled Since Last Year Says IPA
The weekly reach of ad-supported SVOD services in the UK has almost tripled since last year, according to the IPA's latest TouchPoints study, and is now three times higher than cinema's weekly reach. The report, Making sense: The commercial media landscape, found that 30 percent of UK adults now use ad-funded SVOD services each week, [...]
Google Search Ads 360 Adds Criteo As First On-Site Retail Media Supply Partner
Retail media can make for strange bedfellows. And none perhaps are so strange a pair as Google and Criteo. But there you have it. On Wednesday, Criteo announced a partnership with Google Search Ads 360 (SA360), Google’s enterprise search advertising platform, making Criteo the first third-party vendor to integrate with Google for on-site retail media [...]
Advertisers Will Soon Be Able to Buy Criteo-Powered Retail Ads Via Google
The offering could help the adtech company stave off rivals.
AMS Media wins National Grid
AMS Media, one of the last of the wave of UK media independents still left standing, has been appointed to handle a three year campaign for the UK’s National Grid. Last week M+C Saatchi was reappointed as creative agency. AMS, which worked on a campaign for National Grid last year, won a competitive pitch. National [...]