DoohClick in Canada with Movia
expansion into airports is an exciting evolution of their business, and we’re proud to provide the technology to help them make the transition The post DoohClick in Canada with Movia first appeared on OOH TODAY.
How Sugar Enslaved the World
Now you know!
No More Sketchy Data: Why ‘Close Enough’ Won’t Work In Marketing’s AI Era
For a long time, marketers have gotten away with flying blind. Campaigns have been run on a patchwork of incomplete inputs across various platforms, missing key fields and rarely aligned goals. Brands didn’t question performance. As long as the top line and bottom line were fine, who cares how clean the data was? The consequence? [...]
Seasonal Billboard Hacks for Every Season
If you’re a small business owner or marketing professional, you know that timing is everything. Whether you’re running a local bakery, gym, auto shop, or boutique, connecting with your customers at the right moment can make all the difference. But here’s the challenge—keeping your advertising timely and relevant throughout the year without scrambling for last-minute [...]
Dimeola & O’Phelan Launch DeltaRomeo – A Next-Gen Studio Blending Tradition with AI-Powered Innovation
Industry veterans David Dimeola and Ryan O’Phelan have launched DeltaRomeo, a next-generation studio built for modern creative production—combining proven post-production expertise with generative AI that rapidly transforms ideas into fully realized visual worlds. Part elite creative unit, part innovation lab, DeltaRomeo officially opens its doors with a mission: to fuse world-class visual storytelling with new [...]
Best Buy Ads Dives Into Programmatic
Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer electronics chain’s retail media arm, on Tuesday announced a slate of new partnerships and new ad tech features that push it further into ad tech and data services. “There’s a recognition that the [...]
Smartly’s Laura Desmond Predicts a Renaissance for Creativity With AI
Unlike past changes, AI is accelerating everything.
The Curious Brain | Trend 1 (2026): The End of Coincidence
In 2026, the world feels increasingly pre-scripted. You open Netflix, and three-quarters of what you watch is recommended by an algorithm. Spotify predicts the exact song for your Sunday mood. Amazon quietly shapes a third of your purchases through its suggestions. The randomness of daily life—the happy accident of discovery—is being optimized out of existence. [...]
Shifting Gears, With The CMO Of Genesis Motor America
Long before Michigan-born Amy Marentic got into marketing – today she’s the CMO of Genesis Motor America – she wanted to be an astronaut. After graduating from high school, she went to the University of Michigan to study aerospace engineering. During her senior year, she met Colonel Charles Bolden, who piloted the Space Shuttle mission that deployed [...]
In Play: Idaho Department of Commerce
The Idaho Department of Commerce is currently soliciting responses for two RFPs — one for Marketing Services and another for Public Relations. Both are two year contracts, with the option … The post In Play: Idaho Department of Commerce first appeared on Idaho Ad Agencies.