For all the advancements in programmatic ad tech, buyers’ expectations haven’t changed much: They still want a single, coherent view of reach and performance. But for publishers, the operational reality is messy, with inventory spanning print, web, social, streaming and newsletters, each with their own currency and blind spots. Stitching these audiences together requires organizing [...]
Southeast Alaska Regional Health Consortium is a non-profit medical, dental, vision and mental health organization serving the residents of Southeast Alaska. In this new healthcare campaign from R&R partners, real SEARHC providers, not actors, describe how they deliver care that is rooted in cultural understanding and connection. “The Southeast Alaskan story, and spirit, is unique,” said [...]
The creativity coming from independent billboard operators is so explosive, the 2026 Indie Impact Awards was a hard-hat-required zone The post Brace Yourself for the 2026 Indie Impact Awards Winners first appeared on OOH TODAY.
By now, most ad tech professionals should be familiar with California’s data broker registration requirements under the Delete Act. Any entity that is a “business,” as defined by the California Consumer Privacy Act (CCPA), and that knowingly collects and sells to third parties the personal information of a consumer with whom the business does not [...]
In this week's Week in Charts, Ted Sarandos on Netflix's podcast strategy, women's sports to top $3 billion in revenues, and European consumers back under-16s social media bans. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week [...]
There is more to Apple than just being profitable, and you can argue the trajectory that Steve Jobs created accounts for a lot of Tim Cook's “success.”
For years, pixel-based retargeting has been the backbone of digital performance strategy. Install a pixel, wait for users to visit a site, and retarget them on social media. Simple. Familiar. Increasingly ineffective. Signal loss, cookie deprecation, and evolving privacy expectations have fundamentally changed how marketers build audiences. Today, relying solely on pixel-based retargeting means optimizing [...]
Partnerize has developed an an industry-wide standard to measure AI search performance and compensate publishers accordingly. The post Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age appeared first on AdExchanger.
This post was created in partnership with Inmar Media Creator-led social content can add authenticity and reduce friction to keep audiences engaged, but it works best when there’s brand collaboration. […]
Debra Aho Williamson will be keynoting AdExchanger’s Programmatic AI event, taking place in Las Vegas from May 18-20. Click here to learn more and get your ticket. AdExchanger readers get $200 off when they use the code PAI200. A lot of marketers talk about AI as a tool, something that can help them move faster, [...]
