Creative ads that catch our attention are a rarity. Most advertising is eminently forgettable and totally ignored by consumers. Only a fraction get noticed and an even smaller number are liked, remembered or even discussed. My weekly compilation of clutter-breaking ads is a small tribute to brand and ad agency teams everywhere. The Ordinary: The [...]
Claims about possible new applications of AI are foisted on us regularly, and now a group of respected industry brains are banking on its use as a “reasoning engine” for strategists and creatives. Mattias Ronge, former CCO of Edelman EMEA who quit last year after winning a Cannes Titanium Lion, has launched Engine Y as [...]
Publishers, brands and agencies today are navigating a new landscape. With rising consumer expectations and evolving regulations, delivering personalized campaigns requires a fresh approach. The old model of broadly sharing consumer data has given way to privacy-centric collaboration, where trusted partners work together to understand audiences while keeping personal information protected. Embracing this approach isn’t [...]
We are raiding the Guardian long read archives to bring you some classic pieces from years past, with new introductions from the authors. This week, from 2022: Thanks to a savvy California lawyer, Albert Einstein has earned far more posthumously than he ever did in his lifetime. But is that what the great scientist would [...]
India’s festive season has always been a high point for the advertising industry, but recent trends show that the Out-of-Home (OOH) sector is experiencing unprecedented growth during these periods. This Diwali, OOH ad revenues reportedly jumped by nearly 20%, signaling that brands are increasingly leveraging outdoor media to reach audiences during peak festive spending. The [...]
If I’m stranded on a desert island sipping on thrice-boiled, desalinated sea water I don’t want to be reminded of a nice, cold Guinness so I’ll leave out the surfers ad. I’ll also probably be on a diet of coconuts and grubs so I’ll also leave out any drumming gorillas who will remind me of [...]
Note: On this day 21 years ago, I made my first six posts to this website. This was before the dawn of social media, and my posts back then were mostly short bursts of information, much like what came to Twitter a few years later. Much has transpired in the advertising, marketing, and media industries [...]
Marketing often gets unfairly pegged as a cost center. But that wouldn’t happen if marketers had access to better measurement that gave them clarity on what truly drives business growth, argues Henry Innis, CEO and co-founder of marketing mix modeling platform Mutinex. “We don’t have a perception that marketing is a growth driver in the [...]
It’s been three years since BA and Uncommon Creative Studios launched the A British original campaign, and in that time it’s displayed a distinct and consistent tone of voice while still managing an element of surprise. In this iteration, the BA logo is no more than a subtle reflection, but the established style of the [...]
