The UK government will begin preparing for a managed withdrawal of the country's digital terrestrial television (DTT) broadcast infrastructure, planning to either wind DTT services down by the end of 2034, or set a time-limited extension lasting until 2044 at the longest, according to a new government green paper. A conflict of PSM obligations The [...]

Shopify is slowly but surely making its way into the ads business. An earlier step in that journey was the hiring Samir Pradhan as VP of product for merchant marketing in November 2025. There is no product called “Merchant Marketing,” as Pradhan told AdExchanger.  But merchant marketing is the way the company thinks about its [...]

British disinfectant brand withdraws advert about a man’s efforts to find a ‘clean and untouched’ woman The British hygiene brand Dettol has apologised after an advertisement released in China, which it said was intended to criticise “toxic men”, was widely condemned on social media as offensive to women. The five-minute advert for a multipurpose disinfectant, [...]

UK regulator has increased its scrutiny of fashion retailers over potentially misleading environmental statements Ads for Calvin Klein, Adidas and Uniqlo promoting “recycled” clothing and shoes have been banned by the UK watchdog after the advertisers were unable to prove their green claims. Each of the fashion companies ran paid-for Google ads, with Adidas promoting [...]

Freddy's Frozen Custard & Steakburgers has launched a new campaign titled 'This is the Good Stuff,' encouraging people to slow down and appreciate meaningful moments. Developed by the creative agency 3Headed Monster, the campaign aims to shift perceptions of fast food by highlighting the quality and...

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