New agencies Restless and Impatient Ideas set out to ride the AI wave

There’s hardly a shortage of newbie agencies, some of them claiming to harness that destroyer of worlds AI. Jamie Bolding and Nat Poulter, formerly of Jungle Creations, are starting Restless, claimed to be ‘AI-powered.” They are being joined by Jamie Vaughan, the entrepreneur behind Ralle and 303 and most recently managing director of digital agency [...]

By |2026-04-23T07:37:38-07:00April 23rd, 2026|News|Comments Off on New agencies Restless and Impatient Ideas set out to ride the AI wave

Omar Oakes: A culture war against mainstream media

America’s FTC has given ad holding companies a permanent court order banning coordinated brand-safety standards. The silence that followed tells you everything. The best questions are simple to ask but difficult to answer. On 15 April, the US Federal Trade Commission filed “consent decrees” — permanent court orders banning coordinated brand-safety standards — against all [...]

By |2026-04-23T07:37:37-07:00April 23rd, 2026|News|Comments Off on Omar Oakes: A culture war against mainstream media

Marc Jacobs’ Rachel Sennott Collab Kicks Off Pivot to Social Entertainment

Marc Jacobs teamed up with Rachel Sennott on a new microdrama as it shifts toward social-first entertainment.

By |2026-04-23T03:33:20-07:00April 23rd, 2026|News|Comments Off on Marc Jacobs’ Rachel Sennott Collab Kicks Off Pivot to Social Entertainment

This Startup Wants to Fix the Slog of Adtech Vendor Selection With a AI-Supported Matchmaking

CartographAI lets marketers explore and compare 1,000 martech and adtech vendors according to their unique needs, and is already being tested by Reckitt, LinkedIn, and Mars.

By |2026-04-23T03:33:19-07:00April 23rd, 2026|News|Comments Off on This Startup Wants to Fix the Slog of Adtech Vendor Selection With a AI-Supported Matchmaking

Everyone’s Panicking About AI, But Smart Agencies Will Use It to Give Employees Their Lives Back

Enhanced productivity leads to happier and healthier work environments, and more free time outside of work

By |2026-04-23T03:33:17-07:00April 23rd, 2026|News|Comments Off on Everyone’s Panicking About AI, But Smart Agencies Will Use It to Give Employees Their Lives Back

Amazon Faces An Easy Boycott But An Existential Question

I couldn’t help but follow up on recent news, first reported by CNBC, about an Amazon ad platform boycott – compelling because it’s been some time since advertisers have boycotted a major walled garden platform. Advertisers used to regularly throw their weight around. Remember when hundreds of major advertisers ditched YouTube for several months in 2017 [...]

By |2026-04-23T01:05:01-07:00April 23rd, 2026|News|Comments Off on Amazon Faces An Easy Boycott But An Existential Question

8th consecutive year of partnership —billboards, transit, and digital displays nationwide

produced in partnership with creative agency and OAAA member company Extra Credits Projects, carries Earth Day 2026’s global theme The post 8th consecutive year of partnership —billboards, transit, and digital displays nationwide first appeared on OOH TODAY.

By |2026-04-22T23:02:35-07:00April 22nd, 2026|News|Comments Off on 8th consecutive year of partnership —billboards, transit, and digital displays nationwide

Wildlife Photographer Takes Jeep Cherokee Hybrid Deep In the Woods

Jeep is launching a wildlife print campaign for the all-new 2026 Jeep Cherokee Hybrid shot entirely in nature, where the vehicle’s hybrid technology helped make the intimate images possible. Created by Publicis Canada in partnership with award-winning conservation photojournalist Patricia Homonylo, the campaign places the vehicle and the artist within real wildlife environments without overtaking [...]

By |2026-04-22T19:46:33-07:00April 22nd, 2026|News|Comments Off on Wildlife Photographer Takes Jeep Cherokee Hybrid Deep In the Woods
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