Evenflo
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Agency: Åkestam Holst NoA
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Hiding the mess behind its billboards
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IKEA Sweden
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Agency: Brothers & Sisters
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Best new creative ads of the week: Mac Mini, Zomato and more
Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends in the ad industry. This week, new creative ads from Apple for Mac Mini, a Rakshabandhan related ad from Zomato and more. Snickers: behaving like a troll Ad campaigns based on a universal consumer insight [...]
Big Papi and Brain Boosts: Week of August 28th
Ethos, MilkPEP, Morgan & Morgan
—OOH Classifieds Today
12 OOH Employment Opportunities ... NYC, Dallas, Los Angeles, Green Bay —General Manager; Denver —Local Media Sales Exec; Miami —Ad Sales AE; Southern Illinois —Sales Manager The post —OOH Classifieds Today first appeared on OOH TODAY.
Hollywood strikes pose a problem for tv advertisers— OOH can fill in the gaps
Hollywood Strikes Pose a Problem For TV Advertisers— OOH Can Fill in the Gaps By David Burrick, Chief Strategy Officer There has been a lot of discussion about the decline in viewership of traditional linear television over the past few years — and for good reason. Last year, all four major broadcast networks saw annual ratings declines, while most [...]
Fun facts about Philly that make it a top spot for brands
Bus shelters in Philadelphia With a thriving business district, top universities and medical facilities, high profile sports teams, and a rich culture, Philadelphia is one of the most powerful advertising markets in the country. Here are just a few of the reasons why Philly is a great place for brands to reach their target audiences: [...]