Viaplay president & CEO Jørgen Madsen Lindemann Nordic broadcaster Viaplay's streaming subscription revenues were up 7.9 percent year-on-year in Q1, according to the company's Q1 earnings this morning, delivering a very slight uptick in overall revenue growth of 0.1 percent. Streaming has been at the very heart of Viaplay's strategy over the past Read More
Claire Parker and Ashley Hamilton explain how they're navigating podcasting and social media in a crowded environment.
The company launches Fox AdStudio to simplify AI insights across its properties.
FOR IMMEDIATE RELEASE: Contact: Dave Colford Chief Marketer Network dcolford@accessintel.com The partnership will power live content, executive conversations and multi-channel distribution from Cannes Lions 2026. [NEW YORK, NY]: AdExchanger announced today a strategic partnership with Equativ, the leading independent end-to-end media platform, to capture, convene and amplify the most important conversations shaping the future of [...]
NBCUniversal successfully called its shot with the nickname “Legendary February.” The post NBCU’s Peacock Is Officially On Its Way To Profitability appeared first on AdExchanger.
Good news for advertisers, many of whom have found it difficult to meet minimum spend budgets on ChatGPT: Logged-out users can now see ads. The post ChatGPT Ads Have Begun Showing Up For Logged-Out Users appeared first on AdExchanger.
When it comes to identity, most marketers moved past third-party cookie concerns a long time ago. Identity today is not about a single technology or solution; it is about learning how to combine different signals in ways that allow campaigns to reach real people across channels while respecting privacy and maintaining performance. In that environment, [...]
For anyone who takes the free, ad-funded option on streaming services, the constant, unskippable, highly interruptive brand messages can seem like torture. It’s as if advertising is nothing more than an instrument used to torture you into paying for subscriptions. So it’s interesting that Spotify’s campaign promoting “ad-free music listening” freely risks annoying its advertisers [...]
If you’re looking at ways to improve your estate agent marketing or generate more valuation leads, most strategies focus on digital channels. The problem is, those channels only work when someone is already searching. By that point, you’re already one of several agents being compared. The agents winning more instructions locally are the ones people [...]
Your step-by-step guide with Billboard Media from planning to public impact In today’s crowded advertising landscape, billboards remain one of the most powerful ways to capture attention at scale. With over 70% of people noticing billboards while on the move and nearly 25% taking action after seeing one, outdoor advertising continues to deliver real, measurable [...]
