The Women's Professional Baseball League (WPBL) has introduced the names, uniforms, and visual identities of its four inaugural teams, in collaboration with Toronto-based agency Arrivals + Departures. Each team's identity is inspired by a trailblazing woman connected to the team's city or the histor...
And does it matter anyway? The economy’s the economy whoever you are and it’s hardly in a great place. But mood matters for companies trying to make a go of it and persuade consumers to dip into their hardly bulging pockets. Arguably Burnham’s predecessor as PM Keir Starmer shot himself in the foot by telling [...]
Well, it’s finally over and England and France played the best match of the tournament whilst Spain and the Argie Bargies played the worst. Serves ‘em right for messing with the Falklands! Meantime FIFA found even more ways to suck up ad dollars to fund even more golden trophies for mega football fan Donald Trump. [...]
From foxes navigating night-time streets to peregrine falcons nesting on London landmarks, tenacious wildlife continues to adapt to the challenges of urban living. But resilience doesn’t mean invincible, with many species coming under increasing pressure. London Wildlife Trust asks Londoners to think differently about who they share the city with in a playful Out of [...]
From Blush to Burger King, Soccer to Spider Man--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
Last week, the Seventh Circuit severely narrowed the Telephone Consumer Protection Act’s (TCPA) application to text messages, following several district court decisions. The court held that private litigants cannot sue under the Do Not Call prohibitions when a sender fails to honor opt-out requests for unwanted marketing text messages. The decision may limit one avenue [...]
For marketers, just knowing that an ad performed isn’t good enough anymore. To better understand the why behind ad performance, luxury real estate firm The Corcoran Group tapped an AI-based startup called mktg.ai. The post Creative Plus Performance Equals Less Ad Waste, Says The Corcoran Group appeared first on AdExchanger.
You’ll Pay For This Ofcom, the British communications regulator, published a report earlier this month on best practices for countering platform ad fraud and threats to account integrity. Rob Leathern, who led ads integrity and privacy teams at Facebook and Google, was among the group of experts Ofcom consulted and has a detailed breakdown on [...]
Fast Retailing’s lower‑priced brand GU is turning to a luxury fashion veteran in hopes of elevating $18 denim to worldwide appeal. Known in Japan for its blend of fashion‑forward sensibility and affordability, GU has taken a decisive step toward redefining its image. The retailer introduced its inaugural collection under the creative direction of Francesco Risso, [...]
Noom has launched a new integrated brand campaign titled 'Lose for Keeps,' featuring Rebel Wilson as the Chief Wellness Ambassador. The campaign addresses the ongoing debate in the weight loss industry about the effectiveness of GLP-1 medications when combined with healthy habits. It is being rolled...
