the world's biggest cultural moment — the brands that understand the difference, are the ones showing ...the most sophisticated brand strategies are... measured in presence — The post Owning the Streets During FIFA first appeared on OOH TODAY.
occupancy is below where it should be and rate conversations are harder than expected. The diagnosis most operators reach is The post Why New Inventory Underperforms in Year One first appeared on OOH TODAY.
Oh the irony. Just as Brian Cox was about to speak about space in the Palais, a news alert came through reporting that SpaceX had lost 16.43%, wiping $400 billion from its market cap. However, even though talk was billed as “Space Isn’t the Future, It’s Your Brief,” we didn’t hear much about the likes of [...]
The Tech Revolution Will Be Televised Every business considers itself a tech company these days. Remember Allbirds sneakers pivoting to AI? In the entertainment industry, the line between tech and media is growing especially murky. Legacy entertainment studios own streaming platforms, and tech companies produce their own films and shows. Unfortunately, a showdown between Hollywood [...]
Hope you're ready to talk about sports, because athletes were on every stage.
The digital advertising industry is evolving faster than ever. In the past, advertising technology (AdTech) relied on simple rule-based automation: if a campaign reached its budget, it would pause; if performance dropped, someone would manually update the creative or adjust the bid. Today, AI in AdTech is taking on a much bigger role. Instead of [...]
Would you invite an agent into your group chat?
Computer vision AI is replacing traditional QR codes, requiring a new way to connect with consumers.
Cannes Lions reveals the winners from day 3, which focuses on data and digital engagement.
Some wild riffs on red, white, and blue—and a few brands that waved their own flag.
