The Brand Landmark Effect: How OOH Can Turn Physical Locations Into Long-Term Brand Memory??
Out-of-home advertising has an advantage that is difficult for many other advertising channels to replicate:...
AI Bots Are Now Your Colleagues, Thanks To Optimizely’s Latest Launch
The phrase “AI is everywhere” is becoming truer every day. It’s in NYC subway ads. It’s in daily workflows and embedded into Slack channels. And now, it’s in the employee org chart. On Monday, AI marketing platform Optimizely announced the launch of Virtual Teammates, which are exactly what they sound like: AI personas, each with [...]
Cheez-It Brings Game-Day Hot Takes From the Stands to the Couch
Cheez-It's new creative direction centers on college football culture.
Snickers Says Even Your AI Chatbot Isn’t Itself When It’s Hungry
Snickers and BBDO have created two films that demonstrate AI acting unlike itself
Jon Hamm Ad Kicks Off BetMGM’s AOR Partnership With Indie Agency Cape
After two years of successful projects, Cape is officially the betting platform’s agency of record
Fernando Machado Just Let 100 Creators Loose in 50 Chipotle Kitchens
In his first campaign for the burrito chain, Machado is building on its long-running "Behind the Foil" campaign
Google’s Bidding Change Proves Agentic Advertising Has An Agency Problem
Google Ads recently changed how target-based bidding behaves on budget-limited campaigns. The algorithm now bids more aggressively to track closer to whatever target ROAS or CPA you’ve set, regardless of historical performance. Google flagged the change in advance and was transparent about the expected outcome: a campaign with a $10 target CPA that has been [...]
9 to 5
Is it just me...or did the news of National CineMedia's ("NCM") acquisition of Captivate Advertising ("Captivate") fall like a small tree in the forest The post 9 to 5 first appeared on OOH TODAY.
—OOH Classifieds Today
12 OOH Employment Opportunities ... NYC, Dallas, Los Angeles, Green Bay —General Manager; Denver —Local Media Sales Exec; Miami —Ad Sales AE; Southern Illinois —Sales Manager The post —OOH Classifieds Today first appeared on OOH TODAY.
Adgile Named to Inc. 5000 for Second Year
Truck-side advertising leader has grown more than 1,500% since 2021, cementing its position as the largest tech-enabled final-mile delivery media network in the U.S. The post Adgile Named to Inc. 5000 for Second Year first appeared on OOH TODAY.