FIFA has forced stadiums to rebrand if the names on the doors are not paying for official World Cup sponsorship. Even the brand names on the seats you sit on and the condiments on your chips have been taped over if they haven’t added to FIFA’s coffers. Gillette turned to social media after being silenced [...]
Lamar, iHeartMedia, Inc., Sphinx, Harmelin Media, Mandel Media, Signarama Roseland, EPSG, Keystone Outdoor Interstate Outdoor, AdSource Outdoor -mark these milestone moments in OOH. The post ABCD+ Anniversaries, 34 Birthdays This Week! first appeared on OOH TODAY.
Matt Derella reveals why brand building is back, why 80% of websites are blocking the future, and what Xbox advertising might become.
This post was created in partnership with Adobe In an AI-saturated world, brand teams are beginning to ask next-level questions around how to scale creativity responsibly. During an ADWEEK House […]
YouTube creator content appears in more than one in four answers generated by AI assistants, favoring niche creators with videos longer than 10 minutes
This post was created in partnership with TelevisaUnivision Consumer behavior is being shaped by cultural moments, and brands must leverage this cultural economy to stay relevant and drive results. During […]
This post was created in partnership with Zeta Global The decisions marketers make over the next 12 months will determine who survives the AI revolution, who gets left behind, and […]
Much has changed since the last time the Audiovisual Media Services Directive (AVMSD), the EU's legal framework that coordinates national legislation for audiovisual services, was revised back in 2018. With video content now accessed through a range of different entry points, public service media (PSM) content sits alongside all types of video, all competing for [...]
Uber Eats and Peru’s challenger equivalent, Uva, both won Grand Prix for their Super Bowl work, while the UK took home its second top prize of the week, the PR Grand Prix, courtesy of Burson and VML’s “Kit Kat heist.” Dentsu’s Carat won Media Network of the Year, with two Omnicom agencies – OMD and [...]
Every so often an agency apears on the scene and you think: they’re destined for big things. Droga5 refugees Isle of Any were clearly one such, apparent from their first work for D5 client the New York Times (not a bad first client to cut your teeth on.) From there to this year’s Film Craft [...]
