They certainly are a bunch of fiddlers at Coca-Cola, regularly reviewing agencies (it’s supposed to be mostly at WPP but Publicis is clearly the enemy at the gates) and here’s a new set of visual identities, it says they’re new anyway. By JKR, Superultrarare and Brody Associates, none of which are WPP are far as [...]
At this rate Ace of Hearts, the London creative agency formed by Richard Brim, Martin Beverley and Polly McMorrow will have to abandon its cosy Soho premises for something bigger. So far this week it’s put on two accounts: global online design platform Canva and now the rather better-known budget mobile service Lebara. The latter [...]
Book a 12-month billboard campaign with Billboard Media before 31 July and get your 13th month free, no catch, no small print. That's 13 months of premium out-of-home advertising for the price of 12, plus free artwork, free installation, weather-resistant vinyl, ongoing maintenance and a dedicated Account Manager for the full campaign. Long-term customers also [...]
By Abirame Shanthakumar Introduction There are many different advertising options available today, ranging from static billboards to TV ads to digital ads on social media. Therefore, businesses must be careful when deciding which medium suits their marketing goals, budget, and audience preferences. Choosing the right advertising method is crucial for businesses to reach their target [...]
Lightning-in-a-bottle characters, a world we've never seen, and something to say. AMC's Dan McDermott breaks down what separates a hit from everything else. The post AMC’s Content Chief Reveals The Three-Part Formula Behind Every Hit Show appeared first on AdExchanger.
The New Attribution Kraft Heinz owns iconic American grocery brands – but it’s in a slump. Now it’s betting on new marketing flagships for a turnaround. To that end, the company signed a multiyear deal with Disney to put its food inside Disney parks, resorts and cruises, while also securing the right to use Disney characters [...]
taxi top media with immersive in-ride video, SOMO and ember ...help brands reach riders in moments that are highly contextual and focused The post SOMO and ember Bring In-Car Video Taxi Advertising to Vegas first appeared on OOH TODAY.
Restaurants are engaged in an all-out value war. The problem is that many of them are fighting the wrong battle. The post Restaurant Value Strategy Has Nothing to Do With Price appeared first on The LOOMIS Agency.
The Million Dollar Sellers group convened last week in New York City during and around Amazon’s own Seller Growth Summit event. MDS, as the 10-year-old membership-based community of Amazon sellers is known, is probably the closest thing there is to a trade association representing the interests of Amazon sellers, according to Eugene Khayman, a co-founder [...]
Major League Soccer has launched 'Can I Kick It?', an anthemic spot as part of their 'MLS Is Back' campaign. The commercial features a host of MLS stars alongside cultural icons such as Magic Johnson, David Beckham, Kevin Durant, and Matthew McConaughey. Directed by Romain Chassaing and edited by Ed...
