Has the World Cup taken over from Christmas and the Super Bowl as the big opportunity for that endangered species creative agencies to show their wares? Trouble is, of course, it’s currently only every four years although if FIFA has its way it’ll probably be an annual event before too long. But who’s got the [...]
By Nick Shaw Ocean Outdoor UK CEO. In their latest IPA report, Go Big or Go Home 2026, authors Les Binet and Will Davis warn that brands risk limiting their impact by thinking too small, prioritising the wrong metrics, ignoring valuable customers and optimising for short term ROI only. They also flag that producing inefficient [...]
Global CMO Morgan Flatley on why the brand killed its first concept and bet on a fan-first strategy instead
Following a successful 2025 NASCAR sponsorship, Logitech uses Prime Video to debut G brand simulators in new campaign.
InMobi and Scope3 are betting that AI agents, rather than traditional programmatic pipes, are the future of premium media transactions.
Olshan Intellectual Property and Brand Management & Protection partner Barry Greenbaum published an article in World Trademark Review (subscription required) entitled “Building the AI Brand Audit Trail: What to Document, What to Keep, and Why It Matters.” In the article, Barry explains why trademark teams using AI need a documented audit trail that shows human judgment throughout naming, clearance and [...]
An executive search committee, comprised of a diverse group of board members, has been established to The post Geopath Launches Search for Executive Director first appeared on OOH TODAY.
We received nine comments regarding yesterday's story on Self Driving Cars as the responses from 'captains' and 'ground troops' of the Big 3, their The post Response to our story —The Future of Out of Home in a Self-Driving World: first appeared on OOH TODAY.
Brick After Brick in Jamaica, Queens The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Media fragmentation is the ultimate paradox. There are more places than ever to reach an audience, but it has become increasingly difficult to grab their attention. And when attention is so divided, it’s hard to “feel confident that you’re reaching the right customer at the right time,” said Andrea Steele, director of media and marketing [...]
