A recurring theme during this year's upfronts was interactive and dynamic ad formats, with Netflix and Warner Bros. Discovery (WBD) introducing programmatic pause ads, following in the footsteps of Amazon and NBCUniversal. But as new formats continue to emerge, the lack of standardisation creates friction across CTV platforms. When IAB Tech Lab launched its Ad [...]
CBS News fell by double digits in the Adults 25-54 demo.
Sitecore acquired the upstart, which helps brands optimize their digital content for AI engines and agent crawlers, for an alleged $225 million.
He had been with CBS News for 37 years.
The National Women's Soccer League launches a new marketing push ahead of the Men's World Cup and the 2027 Women's World Cup.
Indeed's campaign by 72andSunny reminds employers that hiring must remain fundamentally human.
Prepaid wireless has a perception problem. It tends to get treated as one big, undifferentiated category, with the lingering stigma that it’s the only option for people shut out of traditional plans. But prepaid customers run the gamut from families watching every dollar to people who could easily go postpaid but simply prefer not to [...]
OMD's Jim Cowsert sits down with Voya Financial's Kim Einan to discuss how AI strengthens human talents.
This one may resonate with all the parents out there wrangling wilful young kids. Liquid Death presents the battle between parent and child as an extreme sport – and promotes its highly caffeinated energy drink as a tool to help you through. To win a year’s supply of the drink, you can post your own [...]
Exports of UK advertising services reached a new record high of £19.4bn in 2025, securing the UK’s position as the world’s second-largest advertising exporter. The new report, published today at UK House during SXSW London by the Advertising Association and UK think tank Credos, reveals 38% year-on-year export growth, outpacing any comparable UK services sector, [...]
