Why Curie Redesigned Its Brand After Breaking Into Walmart
The deodorant brand's new look is heavily influenced by how people shop in stores.
GenAI is Reshaping Agency Relationships Finds UK Advertiser Survey
Generative AI is beginning to have a "significant impact" for advertisers, according to a new study from UK trade body ISBA, with almost all (99 percent) of the UK advertisers surveyed saying they have started their GenAI journey. The organisation surveyed 200 respondents from brands, predominantly in marketing, media and procurement roles. The results found [...]
COMMB (Canadian Out-of-Home Marketing & Measurement Bureau)Introduces Insights Suite, Debuts Media Insights
COMMB has officially launched the COMMB Insights Suite, marking the beginning of aphased rollout of strategy-first tools. The post COMMB (Canadian Out-of-Home Marketing & Measurement Bureau)Introduces Insights Suite, Debuts Media Insights first appeared on OOH TODAY.
Samsung Swings Into the Marvel Universe to Give Spider-Man the Ultimate Gadget
Samsung debuts the campaign alongside its foldable Galaxy Z products at Samsung Galaxy Unpacked Live
Comscore Wants To Make Buying Podcast Ads Feel More Like Buying CTV Or Display
Audio platforms are fed up with tolerating the persistent gap between the amount of time people spend listening to podcasts and how much advertisers spend on podcast advertising. So instead of waiting for advertisers to change their habits, these platforms are making their podcast inventory available through the same tools advertisers already use to run [...]
American Eagle Shook Up Its Back-to-School Playbook to Reach a Fragmented Gen Z
For back-to-school season, American Eagle is leaning on three brand ambassadors, including World Cup champion Lamine Yamal, to reach three Gen Z subcultures.
One Pin, Two Billboards, Two Different Audiences Same coordinates. Opposite faces. Not the same buy
On a planning map, two faces mounted back-to-back collapse into a single dot with a single set of coordinates. But they never see The post One Pin, Two Billboards, Two Different Audiences Same coordinates. Opposite faces. Not the same buy first appeared on OOH TODAY.
560,000 Impressions in 3 Days
A successful mobile billboard campaign is actually the intersection of four deliberate choices —Can't Miss Us The post 560,000 Impressions in 3 Days first appeared on OOH TODAY.
The Best Billboard I Saw Today
Some billboards wait for the audience. Sun Cruiser decided to drive straight to them. The post The Best Billboard I Saw Today first appeared on OOH TODAY.
How To Improve ROI Without Increasing Spend
Businesses often assume that improving marketing performance requires additional budget. In many cases, however, the most meaningful gains in return on investment come from improving how existing dollars are used. When results plateau, the issue is usually not the level of investment, but the precision of execution. The post How To Improve ROI Without Increasing Spend appeared first on [...]