The world’s brand owners seem to lose their bearings from time to time (Mollie-Mae for Unilever anyone?) Diageo, home to numerous spirits brands and Guinness, has usually steered a fairly sensible course but now it’s off chasing the chimera of ‘yoof,’ with a Sabrina Carpenter/Johnnie Walker tie -up. Her ‘Short n’ Sweet’ tour even features [...]
Can you think of a single business, or division, or department, or whatever...in which a partner or a supporting role doesn't amplify one man's (or woman's) greatness? The post Gimme Shelter first appeared on OOH TODAY.
Prebid.org has established itself as a respected open-source software maker and standards-setter in online advertising. It has the necessary scale, leverage and momentum to help shape programmatic trading and drive interoperability across the ad tech ecosystem. Now begins the hard part. Prebid stands at a major inflection point for itself and the open web. Across [...]
Executive Summary: OpenAI Company Knowledge connects ChatGPT to a business’s approved work apps and surfaces answers with citations while honoring existing permissions. Used well, OpenAI Company Knowledge cuts the time from “where is that doc?” to “here’s the decision,” which improves proposal speed, reporting accuracy, and cross-team alignment. The result is faster decisions, fewer rework [...]
...new opportunity for a Real Estate Manager to join our growing team and help secure premium sites for outdoor advertising in Central Florida, based in Lakeland/Ocala The post OOH Classifieds Today —Real Estate Manager first appeared on OOH TODAY.
Congratulations to the EMEA and LATAM winners for the 2025 Microsoft Advertising Partner Awards.
Walmart reimagines Dr. Seuss' "Whoville" for its big holiday push.
Target brings back Kris K. as the star of its big holiday push.
Digital transformation continues to redefine Indonesia’s financial landscape, and Pegadaian, one of the country’s most established financial institutions, is stepping forward as a leader in this movement. To mark the launch of its newly upgraded “TRING” app, Pegadaian partnered with The Perfect Media (TPM) to make a bold visual statement at Kualanamu International Airport, Medan, [...]
...new opportunity for a Real Estate Manager to join our growing team and help secure premium sites for outdoor advertising in Central Florida, based in Lakeland/Ocala The post OOH Classifieds Today —Real Estate Manager first appeared on OOH TODAY.
