Campaigns and Creativity: Week of April 24th
Müller Corner, Boston Pizza, BAND-AID, SEARHC
Müller Corner Celebrates Individuality with ‘You Know How You Like It’ Campaign
Müller Corner has launched a new advertising campaign titled 'You Know How You Like It', developed by VCCP. This campaign highlights the unique and personalized ways people enjoy their Müller Corner yogurts. The campaign aims to position Müller Corner as a brand that embraces individuality, showcasi...
Boston Pizza Invokes ‘The Hockey Gods’ in Playoff Campaign
Boston Pizza has launched a new campaign titled 'The Hockey Gods' to coincide with the playoff season in Canada. The campaign's concept revolves around the idea of divine intervention to help end Canada's 32-year playoff drought. This initiative is part of a broader strategy to engage hockey fans by...
BAND-AID Unveils ‘Heal Like a Pro’ Campaign for Runners
With run clubs popping up everywhere and marathons becoming ultimate badges of achievement, this evolution taps into a timely insight: Runners constantly push their limits, facing everyday minor scrapes, cuts, and blisters. BAND-AID® Brand is perfectly positioned to help them heal like pros. To me...
SEARHC Explores Alaskan Healthcare in ‘Your Health, Our Mission’ Campaign
The SouthEast Alaska Regional Health Consortium (SEARHC) has launched a new campaign titled 'Your Health, Our Mission,' focusing on the unique healthcare challenges faced by remote communities in Alaska. The campaign is centered around a series of documentary shorts that highlight the experiences of...
Best new creative ads: Burger King, Vaseline, Nike and more
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional point of view on the business of advertising. This week: ads from Apple, Vaseline, Burger King and and more. Dutch Barn: million pounds Very few brands have a sharply defined personality and use it consistently. [...]
A Real Nigerian Prince Pitches New Vaseline Authenticator
With so much signal jamming, disinformation, spam, and outright fakery flooding the market today, it’s increasingly hard to tell fiction from fact. Here’s something that is painfully real: the global trade in fake goods is estimated at $467 billion (USD). That’s a real problem and Nigeria’s skincare market has not been spared. Consequently, Nigerians are [...]
Urgent Care Marketing Strategy for Sustainable Clinic Growth
How many times have you googled about a doctor or a clinic before visiting them? Around 65% of patients search online before contacting a doctor. Also, it isn’t surprising that most people prefer a clinic or healthcare provider with positive online reviews over others. All this points to one significant thing, which is the growing [...]
Marketing Ideas for Senior Care
The United States is witnessing a significant demographic shift. Adults aged 65 and older now make up the fastest-growing segment of the population. The demand for assisted living memory care, nursing homes, and skilled nursing has gone up. To provide the best care, families today have started researching extensively, reading reviews, and comparing facilities online [...]
Dispensary Marketing Strategy: How to Attract Customers & Boost Sales
Running a cannabis dispensary is more than stocking quality products. Since regulations change frequently and competition grows steadily, having a clear and well-executed dispensary marketing strategy is what separates thriving businesses from those that struggle to stay visible. Through this guide we will explain to you every key element, whether it’s building your brand or [...]